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Why retailers need to focus on localized social media, marketing

A free webinar, sponsored by social media and online reputation management platform SOCi, offers in-depth insight on why retail brick-and-mortar retailers need to drive local social and marketing interactions.

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May 13, 2019 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

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Retailers that aren't embracing social media for branding, marketing and boosting the retail customer experience are missing a huge opportunity — especially if they're not undertaking a localized strategy.

That's because the customer journey, when it comes to shopping within brick-and-mortar retailers, has undergone a huge transformation, and that is driving a retail evolution, according to Jacob Chappell, senior vice president of enterprise sales at SOCi.

In a one-hour webinar, Chappell provides insight and advice on how brick-and-mortars can stay competitive in the digital age via social media and why it's critical given the competitive retail space. The reason it's critical, explained Chappell, is because localized social media is impacting every business these days.

To beat pure play e-commerce competition, brick-and-mortar retailers should take a four-prong approach involving the creation and nurturing of local social media pages, local content on those pages, local reviews and local ads. That ability is key as online retailers with no physical store presence can't take advantage of such social marketing.

Statistics regarding consumer activity when it comes to shopping illustrate why local social is critical — six out of 10 social users conduct a local search via social every week, and two out of three Facebook users visit the page of a local business at least once a week.

To learn more, click here and listen to the on-demand recording of the webinar.

About Judy Mottl

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Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades,  including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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