Blogs
Nine tips for effective and consistent employee follow-up
by Peggy Carlaw — VP, Impact Learning Systems
Reinforcement is key.
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Why you should never ask customers how much they're looking to spend
You go shopping. You're looking for a gift. A salesperson, trying to determine what merchandise to show you, asks, "How much do you want to spend?" You say…
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The dangers of cost-plus pricing
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In the early years of my consulting work I picked up a client that had been losing money for two consecutive years and was experiencing severe cash flow…
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Ford's options when stock revs up workers
by Lisa Biank Fasig — Director, JZMcBride and Associates
As a former shareholder of Ford Motor Co. who benefited handsomely from my two-year investment, I should not be one to criticize the payouts enjoyed by the…
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Four common mistakes in interactive screen deployment
by Paul Flanigan — Founder, The Preset Group
Recently, I was asked to offer up some insight about digital media and interactive digital signage. One of the questions was, "What are some of the common…
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Loyalty Limelight: Bloomingdale's rewards customers without credit
by Bryan Pearson — President, LoyaltyOne
The program: Bloomingdale's Loyallist Program
read nowThe fundamentals of employee feedback
by Peggy Carlaw — VP, Impact Learning Systems
Giving feedback to your employees is one of the most important things you can do for each of them individually, and your team as a whole. Oftentimes, managers…
read nowGM: A premature celebration?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
GM reported a record $7.6 billion profit for 2011. Politicians hailed this is as proof positive that the bailout worked. Is it truly a cause for celebration?
read nowKroger's loyalty plan is fuel for thought
by Lisa Biank Fasig — Director, JZMcBride and Associates
The Kroger Co., the largest traditional supermarket chain in the country, is preparing to release its fourth-quarter and annual earnings March 1, and the…
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How to spot a winner
by Harvey Mackay — Author, Mackay Mitchell
Vietnam is wars ago on the American landscape. Nobody associates it with winning, yet it offered one of the best and most perceptive stories about winning I've…
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Marketing in a post-text world
by Doug Stephens — President, Retail Prophet Consulting
As you read this post, you are digesting a form of content that represents a quickly diminishing proportion of the total web content you consume each day. The…
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How customer service can use social media
by Kimberly Nasief — President, Measure Consumer Perspectives
I saw a recent article on by DJ Heckes on the Yoga The Power blog about how social media can play a big part in customer service. That's something we've talked…
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You're hot and you're cold ...
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
American retailers have been accused of being obsessively consumed with acquiring new customers, but negligent when it comes to retaining existing customers.
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MasterCard EMV announcement: The reality
by Brad Cyprus — Chief of Security and Compliance, Vendor Safe Technologies
In 2011, Visa announced a plan to introduce the Europay MasterCard Visa standard (EMV) to the US market, and to do so, they determined that they should…
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Skunkworks, reorganization and other tactics to excel in the digital age
by Aaron Shapiro — CEO, HUGE
Outside of the technology sector, most of the large companies that I encounter are startlingly similar.
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Teenagers have changed: Here's what it will take for them to succeed in retail
by Bob Phibbs — CEO, The Retail Doctor
In the Wall Street Journal article, "What's Wrong With the Teenage Mind?" Alison Gopnik takes an in-depth look at two trends affecting the maturation of…
read nowIs Walmart losing customer trust?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In her Entrepreneur.com article "Seven Ways to Avoid Competing on Price," Carol Tice cites a WSL/Strategic Retail study that shows that "86 percent of…
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On Target
by Phaedra Hise — Senior Editor, COLLOQUY
It will be interesting to see if Target's business falls off or increases in the wake of the recent New York Times coverage of their personalized marketing…
read nowPrices up, profits down
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A recent Washington Post/Bloomberg Business article stated that Hormel Foods' fourth quarter 2011 profit slipped 3 percent. Price increases were blamed for…
read nowBuilding loyalty the Hsieh way
by Lisa Biank Fasig — Director, JZMcBride and Associates
Perhaps it has something to do with our general fondness for footwear and do-goodery, because when it comes to delivering a positive image, Zappos.com walks…
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