Blogs
JCP's ads don't square
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
When JCPenney announced its new pricing strategy, I was one of the few who applauded the move. After seeing their ads, I'm not so sure I was right in doing so.
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Can Penney's squareness lead to loyalty?
by Lisa Biank Fasig — Director, JZMcBride and Associates
Being fair and being loyal are not the same thing. But can one engender the other?
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Why consumer confidence deserves much less attention
by Doug Stephens — President, Retail Prophet Consulting
To say things have changed since 1967 is an understatement. Much of the technology we take for granted today was merely science fiction then. National…
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The agony and the ecstasy of online product reviews
by James Bickers — Editor, Networld Alliance
Today's xkcd comic is a pretty brilliant illustration of just how frustrating online product reviews have become for consumers.
read nowSony moves to common pricing
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Sony's CEO, Phil Molyneux, announced a move to common pricing beginning April 1, 2012. What is common pricing? More importantly, what is the impetus for this…
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Undressing an online loyalty trend
by Phaedra Hise — Senior Editor, COLLOQUY
Flash-sales online retailer Gilt recently announced that it would be offering discounts based on users' Klout scores. It's all very sexy, using online media to…
read nowThe dangers of competitive pricing intelligence
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Many businesses, particularly larger businesses, feel that competitive pricing intelligence is essential to their success. Is that true? Or will their…
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Digital payments: Can't generate loyalty without making change
by Bryan Pearson — President, LoyaltyOne
Remember the quaint old days when retail competition merely meant vying for a portion of the consumer's wallet? Well today that competition is literally over…
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Are independent hardware stores ready for a comeback?
by Bob Phibbs — CEO, The Retail Doctor
Do you remember being at a bowling alley or supermarket and seeing the old claw game? The one where you navigate the joystick in hopes of manipulating the claw…
read nowIs Klout the new credit score?
by Doug Stephens — President, Retail Prophet Consulting
Celebrities have long been known to receive special treatment. The best seats in the house, front of the line access to the hippest clubs and healthy discounts…
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Follow-up for success
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
A few years ago I presented a seminar to around one hundred retailers. These people run stores whose products have a fairly high price point; they often offer…
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Nine tips for effective and consistent employee follow-up
by Peggy Carlaw — VP, Impact Learning Systems
Reinforcement is key.
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Why you should never ask customers how much they're looking to spend
You go shopping. You're looking for a gift. A salesperson, trying to determine what merchandise to show you, asks, "How much do you want to spend?" You say…
read nowThe dangers of cost-plus pricing
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In the early years of my consulting work I picked up a client that had been losing money for two consecutive years and was experiencing severe cash flow…
read nowFord's options when stock revs up workers
by Lisa Biank Fasig — Director, JZMcBride and Associates
As a former shareholder of Ford Motor Co. who benefited handsomely from my two-year investment, I should not be one to criticize the payouts enjoyed by the…
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Four common mistakes in interactive screen deployment
by Paul Flanigan — Founder, The Preset Group
Recently, I was asked to offer up some insight about digital media and interactive digital signage. One of the questions was, "What are some of the common…
read nowLoyalty Limelight: Bloomingdale's rewards customers without credit
by Bryan Pearson — President, LoyaltyOne
The program: Bloomingdale's Loyallist Program
read nowThe fundamentals of employee feedback
by Peggy Carlaw — VP, Impact Learning Systems
Giving feedback to your employees is one of the most important things you can do for each of them individually, and your team as a whole. Oftentimes, managers…
read nowGM: A premature celebration?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
GM reported a record $7.6 billion profit for 2011. Politicians hailed this is as proof positive that the bailout worked. Is it truly a cause for celebration?
read nowKroger's loyalty plan is fuel for thought
by Lisa Biank Fasig — Director, JZMcBride and Associates
The Kroger Co., the largest traditional supermarket chain in the country, is preparing to release its fourth-quarter and annual earnings March 1, and the…
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