Blogs
If you build it, they will come. Really.
by Paul Flanigan — Founder, The Preset Group
When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for…
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Bathrooms: More than meets the eye
by Kimberly Nasief — President, Measure Consumer Perspectives
I recently saw an article online — "How the Restroom Symbolizes Your Whole Operation" — about sustainability and hygiene in the workplace, but it started me…
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Do you believe customers are an asset, or a cost center?
by Jeanne Bliss — Founder, CustomerBliss
With only one retail location, Zane's Cycles of Connecticut is one of the three largest bike shops in the United States. They sell $15 million each year in…
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What if your cash register could count people and not just cash?
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Since the invention of the cash register by James Ritty in 1879, shopkeepers have been using the device to count cash. With the interconnectivity that today's…
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Black Friday to Cyber Monday: How low can the extreme shopping go?
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
Just about every news story this Monday morning contained statistics relating to the health—or lack thereof—of the economy based on how much we shopped over…
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Wanted: Impulse-buy killer
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I entered my favorite office supply store looking for paper for my inkjet printer. As good fortune would have it they had it on sale — buy 2 reams get 1 free.
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Best Buys are after five in Fox Point
by Lisa Biank Fasig — Director, JZMcBride and Associates
Disenchanted employees of Target, Best Buy and other retailers who are facing the prospect of working Thanksgiving evening — and we mean all evening — should…
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Maximizing sales during the Christmas rush
'Twas the day before Christmas and all through the store,Not a salesperson was available, so I walked out the door.
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Some thoughts on Black Friday
by Jim Joseph — President, Lippe Taylor
In case you haven't noticed all the pre-hype, Black Friday is coming soon to a retailer near you.
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How Google Street View might open the e-com door for small retail
by Doug Stephens — President, Retail Prophet Consulting
If you use Google maps, then you're probably familiar with Street View. As the name suggests, Street View allows users to literally fly down to street level…
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Speed up sales by using QR codes
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
In addition to sushi and bonsai trees, we can thank the Japanese for QR codes, those black-and-white patterned squares that have become ubiquitous.They were…
read nowUnintentional branding
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
When we think of branding we tend to think of very large companies with hundreds of millions of dollars to spend on branding.
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What every company should take from Barnes & Noble: a page from their corporate playbook
by Aaron Shapiro — CEO, HUGE
Time and time again we've seen the same story play out: An established industry player ignores digital and ends up in a fight for survival against a brash…
read nowRegifting the ghost of Christmas past
by Lisa Biank Fasig — Director, JZMcBride and Associates
For most of us, holiday gifts can haunt us like the ghosts of Christmas past. From nose-hair clippers to maternity bras, we've each been given an…
read nowIs expansion on your horizon? Should it be?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I was listening to a company's CEO/founder relate her company's rise to success, warts and all, when she stated that when they hit $3 million in revenue they…
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The five things to know about "Retail Five Things to Know" blog posts
by Mark Murray — Director, The Store Channel
As I am a novice at this "blog thing," I went on a quick web safari to see how my maiden voyage with RCE measured up. On the journey, I discovered the rhythm…
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Updating the referral bonus
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
We all know that finding and retaining great people is a vital element for any experience-based store or company. What might not be as obvious is how much…
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Covert loyalty: Treat, or trick?
by Phaedra Hise — Senior Editor, COLLOQUY
Last week I received an invitation to join Zappo's VIP loyalty program. Of course I knew it existed. I had heard that it was a model of customer service and…
read nowIn the blink of an eye ...
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
It's no secret that supermarkets spend literally hundreds of millions of dollars on advertising. They spend money on television, radio, print, email, online…
read nowSocial media doesn't suck (but your marketing might)
by Doug Stephens — President, Retail Prophet Consulting
Hardly a day goes by that I don't read at least one article that debates the inherent value of social media. The marketing community continues to hunt for the…
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