Blogs
Klout vs. Clout: Both are important to your business
by Kimberly Nasief — President, Measure Consumer Perspectives
I'd like to tell you a story about a friend of mine — and a business that did her wrong.
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25 things your employees should never do during the holidays
by Bob Phibbs — CEO, The Retail Doctor
The holidays are almost here so I've revised my list of blunt reminders for both staff and owners of specialty retailers. Unless you stop them from happening…
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ShopWith.It may be a hit this holiday shopping season
by Annamaria Turano — Executive Director, MCAworks
A new, free social media app launched today, Dec 1st, taking shopping-and-socializing to a new level in the digital world. The ShopWith.It app promises to be…
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Are you overlooking what your customers are looking over?
Most retailers spend a great deal of time making their stores visually appealing. Whether your merchandising style projects an opulent, prestigious image, or a…
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Price-matching guarantees
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Target's third quarter profits are up 3.7 percent according to Andria Cheng in her MarketWatch article, Target profit rises better-than-expected, in the Wall…
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If you build it, they will come. Really.
by Paul Flanigan — Founder, The Preset Group
When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for…
read nowBathrooms: More than meets the eye
by Kimberly Nasief — President, Measure Consumer Perspectives
I recently saw an article online — "How the Restroom Symbolizes Your Whole Operation" — about sustainability and hygiene in the workplace, but it started me…
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Do you believe customers are an asset, or a cost center?
by Jeanne Bliss — Founder, CustomerBliss
With only one retail location, Zane's Cycles of Connecticut is one of the three largest bike shops in the United States. They sell $15 million each year in…
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What if your cash register could count people and not just cash?
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Since the invention of the cash register by James Ritty in 1879, shopkeepers have been using the device to count cash. With the interconnectivity that today's…
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Black Friday to Cyber Monday: How low can the extreme shopping go?
by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
Just about every news story this Monday morning contained statistics relating to the health—or lack thereof—of the economy based on how much we shopped over…
read nowWanted: Impulse-buy killer
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I entered my favorite office supply store looking for paper for my inkjet printer. As good fortune would have it they had it on sale — buy 2 reams get 1 free.
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Best Buys are after five in Fox Point
by Lisa Biank Fasig — Director, JZMcBride and Associates
Disenchanted employees of Target, Best Buy and other retailers who are facing the prospect of working Thanksgiving evening — and we mean all evening — should…
read nowMaximizing sales during the Christmas rush
'Twas the day before Christmas and all through the store,Not a salesperson was available, so I walked out the door.
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Some thoughts on Black Friday
by Jim Joseph — President, Lippe Taylor
In case you haven't noticed all the pre-hype, Black Friday is coming soon to a retailer near you.
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How Google Street View might open the e-com door for small retail
by Doug Stephens — President, Retail Prophet Consulting
If you use Google maps, then you're probably familiar with Street View. As the name suggests, Street View allows users to literally fly down to street level…
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Speed up sales by using QR codes
by Laurel Tielis — Author and Professional Speaker, Laurel Tielis & Associates
In addition to sushi and bonsai trees, we can thank the Japanese for QR codes, those black-and-white patterned squares that have become ubiquitous.They were…
read nowUnintentional branding
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
When we think of branding we tend to think of very large companies with hundreds of millions of dollars to spend on branding.
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What every company should take from Barnes & Noble: a page from their corporate playbook
by Aaron Shapiro — CEO, HUGE
Time and time again we've seen the same story play out: An established industry player ignores digital and ends up in a fight for survival against a brash…
read nowRegifting the ghost of Christmas past
by Lisa Biank Fasig — Director, JZMcBride and Associates
For most of us, holiday gifts can haunt us like the ghosts of Christmas past. From nose-hair clippers to maternity bras, we've each been given an…
read nowIs expansion on your horizon? Should it be?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I was listening to a company's CEO/founder relate her company's rise to success, warts and all, when she stated that when they hit $3 million in revenue they…
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