Pricing for Social Entrepreneurs

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In order to do good...

Cost of Loyalty – For Retailers

by Lisa Biank Fasig — Director, JZMcBride and Associates

Often times, as I cash in my CVS Extra Bucks or Nordstrom Notes, I wonder how much these loyalty programs cost retailers. For some, I imagine they are a…

Why Apple Will Dominate Location Based Marketing

by Doug Stephens — President, Retail Prophet Consulting

Location based services are quickly becoming the marketers most powerful tool to reach consumers in a contextual and relevant way.  But could an unlikely…

Educating Consumers

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Are you stimulating consumption...

Language That Sells

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 When creating your marketing materials...

This Year, Let the Grown-Ups Have a Holiday

by Lisa Biank Fasig — Director, JZMcBride and Associates

Good news for retailers: Children may find actual brand-name toys – not recession-age oranges, IOUs or dollar-store coloring books – in their stockings this…

Discounting in Off Season?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Good strategy?

Yes Virginia, Retail Holiday Sales Will Suck... Again!

by Bob Phibbs — CEO, The Retail Doctor

Wherever you look from now until the first week of January, there will be one consistent message: retail holiday sales will suck. That's because the evidence…

Augmented Reality: The Impeding Battle for Digital Real Estate

by Doug Stephens — President, Retail Prophet Consulting

By Doug Stephens

I'm Worth It!

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Why do buyers pay premium prices...

Customer/Value Alignment

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 How do your organization’s values...

Here, take the keys – a story of above-and-beyond customer service

by James Bickers — Editor, Networld Alliance

If you attended the Retail Customer Experience Executive Summit this summer, you got to spend some time with our vice president of events, Bobby Renaud. (If…

Groupon, The Nuclear Bomb That Kills Retail?

by Bob Phibbs — CEO, The Retail Doctor

  Think of the last time you received flowers.  Do you remember who gave them to you or the florist? Exactly, the person who gave them to you. The person that…

Zoning in for Best Buyers

by Lisa Biank Fasig — Director, JZMcBride and Associates

Looks like last year’s fine-tuning of Best Buy’s Reward Zone loyalty plan is paying off for the retailer, but time will tell if it is delivering for members.

Is the King a Pauper?

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 What is it about Burger King...

Who Needs Retail Anyway?

by Doug Stephens — President, Retail Prophet Consulting

Social media and networks have diminished our need for middle-men.  From publishing to advertising, brands and consumers have unprecedented access to one…

Shoe-shopping with Friends in 10 Steps or Less

by Lisa Biank Fasig — Director, JZMcBride and Associates

Think of it as a virtual shopping trip where all your friends can offer their opinions and advice, even though they are not there.

Samsung Gets It Right!

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Is that a banana in your couch, or are you just happy I am shopping?

by Lisa Biank Fasig — Director, JZMcBride and Associates

Supermarkets are wizards at getting us to buy more than we intend. They’ve figured out how to successfully sell diapers to beer customers and pine nuts to…

A Test Material Girls Should Love: Macy’s Pilot

by Lisa Biank Fasig — Director, JZMcBride and Associates

A new loyalty program may soon be rewarding shoppers who purchase brands by Madonna, Martha Stewart and Donald Trump – and they do not have to charge it.