DIY Should Mean Saving Money At Home and the Store

by Lisa Biank Fasig — Director, JZMcBride and Associates

The latest grocery news is that the Kroger Co. is testing a new self-checkout technology. My question is: What’s in it for me?

Educating the Buyer

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

If you want leverage in a sales call...

An Impeccable Customer Experience

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

When my children were younger and were called to a meal or wanted to help in the kitchen my wife always asked them if their hands were impeccably clean.  She…

Further Evidence...

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 ...that low-price strategies have a finite life. 

Unbendable Customer Experience Rule #4

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Bad customer experiences get the attention. Good ones get the profit.

Attention is Good, Isn't it?

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

The wrong kind of attention doesn't help retailers one bit when it comes to customer experience and word-of-mouth. 

In Every Sale

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

Someone is training...

Favorite Marketing Moments of 2010

by Jim Joseph — President, Lippe Taylor

Apology to BOA

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

...and to you.

Unbendable Customer Experience Rule #3

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Never let your business processes dictate your customer's experience.  More>>

2011 -- The Year of Retail Redesign

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

2011 will be the year of retail redesign. There are three reasons why this is true. The winners will be the stores that focus on value creation and do so by…

Why Your Incentive Plan Might Be Killing Sales

by Doug Stephens — President, Retail Prophet Consulting

New research into human motivation may hold some surprises for companies who have long held to the "carrot and stick" approach to incentives.  The truth is…

Post Holiday Success: Maximizing the Season of Me

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Starting December 26th retailers move into what I call the Season of Me. Customers will descend on your store for the next two weeks armed with gift cards…

Unexpected Consequences

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

I must admit I never saw this one coming.

Service with a Capital You

by Lisa Biank Fasig — Director, JZMcBride and Associates

It always bugged me that almost every specialty store displays its small-sized clothes on the top rack, where small people cannot easily reach them, while the…

Independent We Stand emphasizes benefits of shopping local for the holidays

by James Bickers — Editor, Networld Alliance

A new movement called Independent We Stand is taking to the net this holiday season with a message about why consumers should spend more of their gifting…

Customers Only Care About Price

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

 Conventional wisdom or...

Here's one way to fight the browse in-store, buy online trend

by James Bickers — Editor, Networld Alliance

… just not a very good way. Downright terrible, in fact.Consumerist got a tip on a specialty dancewear and shoe store that is sick and tired of people coming…

Reflecting on Virtual Success

by Lisa Biank Fasig — Director, JZMcBride and Associates

Macy’s has installed an interesting feature at its flagship store in Manhattan – a 72-inch digital “mirror” that enables customers to virtually try on all…

Baking Wars at Michaels

by Jim Joseph — President, Lippe Taylor

It's the holidays, and among other things 'tis the season for baking. I noticed some very interesting marketing activity in the baking category at a surprising…