Blogs
Online Marketing for that Sock Puppet Feeling
by Lisa Biank Fasig — Director, JZMcBride and Associates
It has already been a full decade since I purchased my first holiday gifts online. In fact, in 2000 I made a point of purchasing ALL of my Christmas presents…
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Why I continue to encourage higher prices
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Even as I advocate higher prices, I understand that they will inevitably fall.In his book, The Rational Optimist, Matt Ridley offers countless examples of how…
read nowNordstrom Privacy Policy Earns Interest
by Lisa Biank Fasig — Director, JZMcBride and Associates
Everyone equates Nordstrom with superior service, but the high-touch retailer is taking its attention to detail even to the bank.
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Daniel Pink's Drive & The Surprising Truth About Retail
by Bob Phibbs — CEO, The Retail Doctor
I finally picked up a copy of Daniel Pink's Drive: The Surprising Truth About What Motivates Us due to all the press and read it cover to cover.
read nowHave you outgrown your market?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
When you've become the best of the best, what do you do next?I've recently begun working with a gentleman who has reached the pinnacle of his profession and…
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Target and Top Chef
by Jim Joseph — President, Lippe Taylor
I was a big big fan of Top Chef when it first debuted, but I have to admit that I've lost interest over the seasons. No reason, really, I just don't watch that…
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Unbendable Customer Experience Rule #5
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
Advertising is a tax brands without sufficient word-of-mouth support have to pay.
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Simplicity as a competitive advantage
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Simplicity is a competitive advantage. Most people overcomplicate things, and when they do they lose their effectiveness. Here are some examples I've seen and…
read nowGroupon Earns Points in Latest Deal
by Lisa Biank Fasig — Director, JZMcBride and Associates
Finally, Groupon will be giving its loyal members Group-points.
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Harvard Book Store simulates window-shopping online and does it well
by James Bickers — Editor, Networld Alliance
Two years ago, Amazon tried something called Windowshop, an interactive Web app that aimed to make the online book-browsing experience more like the in-store…
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The communication station: are you making your connections?
by Sharon Goldman — Senior Director, COLLOQUY
Savvy loyalty marketers know that deeper engagement and personalized communication are the biggest loyalty drivers for high-value customers, not mass e-mail…
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Building a company of respect
by Jeanne Bliss — Founder, CustomerBliss
The Headsets.com experience is defined by the attitude of the customer service rep you reach when you call, and how you feel when you hang up the phone from…
read nowWhat you can't teach buyers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
There are some things you just can't teach buyers. Nor should you try.As sellers, we can educate buyers on:
read nowAsk for My Phone Number and Youll Get ZIP
by Lisa Biank Fasig — Director, JZMcBride and Associates
This week I have an unusual motivation for wanting to go out and buy something – I want to see if the cashier asks me for my ZIP code.
read nowWalmart's pricing strategy: Further evidence revisited
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Conflicting stories spawned further research. Did it change my message? A December 2010 Bloomberg Businessweek article cited in my "Further Evidence" article…
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The Enduring Allure of the Secret Handshake
by Doug Stephens — President, Retail Prophet Consulting
The world is an increasingly inclusive place and as a society, we've grown to expect equal and open access to just about everything. Facebook has become the…
read nowTried and true, or tired and through
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
I was talking with a retailer Monday who discussed with me all of the changes and decisions she needs to make concerning her stores, including investing in new…
read nowA missed opportunity to add loyalty value?
by Sharon Goldman — Senior Director, COLLOQUY
At COLLOQUY, we regularly discuss the benefits of using loyalty program data to improve customer relationships and targeted customer communication. But can a…
read nowPenetration pricing: Good strategy or self-inflicted wound?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Penetration pricing is a strategy in which a company offers lower prices to garner market share. Is this a viable strategy? If so, when will it work?To answer…
read nowDont Discount the Effects of Snow
by Lisa Biank Fasig — Director, JZMcBride and Associates
Much of the country is buried under snow banks. America's retailers, meanwhile, are trying to dig out from a pile of inventory.
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