Blogs
Here's one way to fight the browse in-store, buy online trend
by James Bickers — Editor, Networld Alliance
… just not a very good way. Downright terrible, in fact.Consumerist got a tip on a specialty dancewear and shoe store that is sick and tired of people coming…
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Reflecting on Virtual Success
by Lisa Biank Fasig — Director, JZMcBride and Associates
Macy’s has installed an interesting feature at its flagship store in Manhattan – a 72-inch digital “mirror” that enables customers to virtually try on all…
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Baking Wars at Michaels
by Jim Joseph — President, Lippe Taylor
It's the holidays, and among other things 'tis the season for baking. I noticed some very interesting marketing activity in the baking category at a surprising…
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How To Politely Say, "You Suck" to a Retailer
by Bob Phibbs — CEO, The Retail Doctor
When you don't get a word from an employee at a store, call them on it with this simple tool to improve their customer service.
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The Best Price
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Do you have the best price?Are you sure?I recently saw an ad that said "We offer the best...at the best price." What does that mean? What is the best price?
read nowGant
by Jim Joseph — President, Lippe Taylor
I was walking down Bleeker Street in NYC the other day, just kind of strolling along. If you don't know, Bleeker Street is a quiet little street in Greenwich…
read nowA View into Your Holiday Morning
by Lisa Biank Fasig — Director, JZMcBride and Associates
Regardless of the Black Friday hype, the holiday shopping season still has a long way to go. After all, the Saturday before Christmas is often the busiest…
read nowHoliday Shopping Dilemma
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
...when to buy.
read nowEataly
by Jim Joseph — President, Lippe Taylor
I had an amazing shopping experience this past weekend - Eataly - a full blown retail celebration of Italy that just opened in Manhattan near the corner of…
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The holiday retail frenzy begins, but what about long-term loyalty?
by Sharon Goldman — Senior Director, COLLOQUY
Every year, the holiday retail frenzy seems to start earlier and earlier. This time around, it seemed like the Halloween decorations weren't even put up before…
read nowExpress Scripts' Prescription...
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
...for using technology to irritate it’s customers.
read nowSWOT Pricing
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Is SWOT analysis helpful in setting prices?
read nowJust in Time for Xmas: Mobile Marketing Tips
by Lisa Biank Fasig — Director, JZMcBride and Associates
Looks like a good number of shoppers will be phoning it in this holiday season.
read nowMore evidence of rewards just for stopping by
by Sharon Goldman — Senior Director, COLLOQUY
“Checking in” at a retailer or service provider is getting more valuable than ever, with more companies rewarding customers who do no more than simply walk…
read nowAn independent retailer's viral plea for business
by James Bickers — Editor, Networld Alliance
Here in my hometown of Louisville, Kentucky, one of the most iconic fixtures of the local retail scene for the past 25 years has been the music store Ear…
read nowTarget Marketing Hits Home With CoupSmart
by Lisa Biank Fasig — Director, JZMcBride and Associates
Marketers spend a lot of money tracking what we buy so they can tailor promotions to our specific needs. Now, we consumers can take that tracking into our…
read nowBlack Friday: Great strategy or sheer folly?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Retailers have decided to move Black Friday, the day they begin their heavy holiday season discounts, up a month. Typically Black Friday is the day after…
read now1-800-CONTACTS at Walmart
by Jim Joseph — President, Lippe Taylor
The store within a store concept is not a new one. Just look at Ralph Lauren at any of the major department stores. That brand creates its own unique…
read nowRumors of the Death of Aspirational Shopping Are Greatly Exaggerated
by Bob Phibbs — CEO, The Retail Doctor
The goal of aspirational brands is to allow us to feel better about ourselves. That’s what we have always done. And always will do.
read nowMyMacys initiative customizes merchandise to boost loyalty
by Sharon Goldman — Senior Director, COLLOQUY
I was heartened by a recent Detroit News article that reported on a new Macy's initiative called MyMacy's, which allows managers to customize merchandise in…
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