Blogs
Just in Time for Xmas: Mobile Marketing Tips
by Lisa Biank Fasig — Director, JZMcBride and Associates
Looks like a good number of shoppers will be phoning it in this holiday season.
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More evidence of rewards just for stopping by
by Sharon Goldman — Senior Director, COLLOQUY
“Checking in” at a retailer or service provider is getting more valuable than ever, with more companies rewarding customers who do no more than simply walk…
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An independent retailer's viral plea for business
by James Bickers — Editor, Networld Alliance
Here in my hometown of Louisville, Kentucky, one of the most iconic fixtures of the local retail scene for the past 25 years has been the music store Ear…
read nowTarget Marketing Hits Home With CoupSmart
by Lisa Biank Fasig — Director, JZMcBride and Associates
Marketers spend a lot of money tracking what we buy so they can tailor promotions to our specific needs. Now, we consumers can take that tracking into our…
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Black Friday: Great strategy or sheer folly?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Retailers have decided to move Black Friday, the day they begin their heavy holiday season discounts, up a month. Typically Black Friday is the day after…
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1-800-CONTACTS at Walmart
by Jim Joseph — President, Lippe Taylor
The store within a store concept is not a new one. Just look at Ralph Lauren at any of the major department stores. That brand creates its own unique…
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Rumors of the Death of Aspirational Shopping Are Greatly Exaggerated
by Bob Phibbs — CEO, The Retail Doctor
The goal of aspirational brands is to allow us to feel better about ourselves. That’s what we have always done. And always will do.
read nowMyMacys initiative customizes merchandise to boost loyalty
by Sharon Goldman — Senior Director, COLLOQUY
I was heartened by a recent Detroit News article that reported on a new Macy's initiative called MyMacy's, which allows managers to customize merchandise in…
read nowPricing for Social Entrepreneurs
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
In order to do good...
read nowCost of Loyalty For Retailers
by Lisa Biank Fasig — Director, JZMcBride and Associates
Often times, as I cash in my CVS Extra Bucks or Nordstrom Notes, I wonder how much these loyalty programs cost retailers. For some, I imagine they are a…
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Why Apple Will Dominate Location Based Marketing
by Doug Stephens — President, Retail Prophet Consulting
Location based services are quickly becoming the marketers most powerful tool to reach consumers in a contextual and relevant way. But could an unlikely…
read nowEducating Consumers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Are you stimulating consumption...
read nowLanguage That Sells
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
When creating your marketing materials...
read nowThis Year, Let the Grown-Ups Have a Holiday
by Lisa Biank Fasig — Director, JZMcBride and Associates
Good news for retailers: Children may find actual brand-name toys – not recession-age oranges, IOUs or dollar-store coloring books – in their stockings this…
read nowDiscounting in Off Season?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Good strategy?
read nowYes Virginia, Retail Holiday Sales Will Suck... Again!
by Bob Phibbs — CEO, The Retail Doctor
Wherever you look from now until the first week of January, there will be one consistent message: retail holiday sales will suck. That's because the evidence…
read nowAugmented Reality: The Impeding Battle for Digital Real Estate
by Doug Stephens — President, Retail Prophet Consulting
By Doug Stephens
read nowI'm Worth It!
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Why do buyers pay premium prices...
read nowCustomer/Value Alignment
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
How do your organization’s values...
read nowHere, take the keys a story of above-and-beyond customer service
by James Bickers — Editor, Networld Alliance
If you attended the Retail Customer Experience Executive Summit this summer, you got to spend some time with our vice president of events, Bobby Renaud. (If…
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