3 ways to use predictive analytics to grow business

Adriana Lynch, CMO, Chief Outsiders, shares insight on how retailers should ethically use predictive analytics to maximize profits.

A mobile advertising holiday roadmap for retailers

Kate Burn, global marketing manager at Shuttlerock, explains how brand success depends,in part, on visually dynamic and engaging ad creative, especially video…

AI: Putting the shopper experience on tech steroids

Christopher Tyghe, vice president of strategic development, Ingenico Group, Canada writes that while there are many benefits to investing in AI, one of the…

The point-of-sale transformation continues

While there are many examples of POS advancement, a few specific innovations seem to be generating the most excitement in the marketplace.

Why your customer experience must mirror your retail culture

Joe Schultz, vice president of sales, Harbor Retail, discusses why company culture has a greater impact on a brand's customer experience than one may think and…

Understanding the terms of engagement for in-store technology

Paul Chapuis, founder and CEO of OnQ and Converge Retail, says all too often, in-store retail technology is treated as a check-box item. But simply dropping a…

How AI-driven discounting leads to more effective customer engagement

Jonathan Treiber, co-founder and CEO of RevTax, says it's time artificial intelligence made its impact in retail, just as it has with the travel, auto and…

5 strategies for combating pressure at the shelf

Missy Pydo, vice president of client development, Inmar, shares insight on why retailers, aiming to boost success of a brand at shelf, should walk before they…

Tips for integrating AI, analytics and automation into the customer experience

Lauren Kindzierski, VP of marketing at HGS, shares that forward-thinking companies are using a combination of bots and brains to deliver next-generation…

5 mistakes to avoid in a gift card e-commerce program

Alex Barseghian, group VP, sales and marketing retail, Blackhawk Network, offers up the top five missteps retailers should avoid when crafting the gift card…

4 essential technologies for customer service in retail

Julien Rio, marketing director at RingCentral Engage Digital, shares why having just one customer support channel is a fail. He writes it is essential for…

Omnichannel: The strategy for driving exceptional customer experiences in retail

John Federman CEO of JRNI, explains how omnichannel delivers exceptional customer experiences in retail, where brands can deepen their engagement and loyalty…

The key to delivering great shopping experiences? It's in the data

Dave Mariani, chief strategy officer and co-founder, AtScale, asks this question: who is going to step up in this data-driven world to create data-driven…

Why risk not using marketing technology when it's crucial to the digital CX?

Lynne Capozzi, CMO, Acquia, explains that while big challenges still exist, using technology to enhance CX simply can no longer be avoided.

Research reveals coupons and offer codes improve personalization

Dan Slavin, CEO and co-founder of CodeBroker, examines research findings on coupon and offer personalization and why rretailers must maintain control to…

The beauty of geofencing: Personalizing the "call to action"

Casey Gannon, VP of marketing, Shopgate, shares insight on why geofencing is an effective way to reach customers, based on their location, to incentivize them…

Loyalty and the in-store customer experience

Clarus Commerce CEO Tom Caporaso lists out steps retailers can take to eliminate in-store friction and ultimately keep customers coming back.

The real impact of store appearance on your bottom line

by Tom Buiocchi — Executive Director, President & CEO, ServiceChannel

ServiceChannel Executive Director Tom Buiocchi offers up insight on why an appealing, clean, and properly structured store isn't just a "nice-to-have" — it's…

Data democratization demands good governance

Harvey Stotland, executive advisory, and David Cordeiro, director, advanced analytics, at Avanade, explain that retailers striving to fully resolve the…

4 tips to keep retail employees engaged and motivated

Debbie Shotwell, chief people officer at Saba Software, says retailers can engage employees by implementing strategies, processes, and technology that open up…