As Black Friday hits, here's a holiday 2019 prediction

George Troy, author/blogger, believes this holiday season won't be as robust as many in the past and that retailers need to take a conservative approach.

Baby it's cold inside: why brands should take a discerning approach to holiday music

Danny Turner, global senior vice president, creative programming at Mood Media shares that there's no better time than the holiday season to elevate the…

Drive revenue through tailor-made experiences with advanced technology

Jess Vadino, global digital strategy and experience leader at SoftServe, believes retailers are not reaping the benefits of a targeted personalization…

Examining the state of voice shopping

Matt Lang, strategy director, and Will Hall, chief creative officer, of Rain, examine all that's been happening with voice retail technologies this year.

When will retail fight back?

Tien Tzuo, Zuora cofounder and CEO, believes that while the retail industry has seen the biggest disruption of all [aka Amazon], it hasn't done much to…

Advice for retailers: Be good, do good!

by Janet Hawkins — CEO & Founder, Opterus Inc

Janet Hawkins, Opterus president and CEO, shares insight on how it is becoming more evident that modern consumers are looking for retailers and brands that are…

How digital marketers can drive CX in the mobile-first era

Maria Marinina, digital marketing manager, Iflexion, explains why moving on to mobile-centric CX is a priority and the next logical step.

Augmenting the retail customer experience

Taras Kovalchuk, XR practice leader at SoftServe, explains why as retailers seek the means to become truly omnichannel, AR can enhance the customer experience…

How retailers can improve customer service

RJ Horsley, president, SpotOn Transact, offers insight on why customer service can't be limited to simply having well-trained, friendly staff anymore. Rather…

Optimizing human flow: Rethinking retail with data and experiential marketing

Anthony Coppers, founder and head of innovation at Gradient, shares insight on why when retailers bridge the connection between offline and online, in an…

How To: Making 3D the foundation of immersive e-commerce experiences

Garrett Eastham, chief data officer at Vertebrae, shares how retailers, given the importance of 3D, are embarking on immersive commerce initiatives but need to…

What undergarments reveal about the human psyche and what it means for retail

Linda Jeo Zerba, founder of Big Squirrel, believes the undergarments product category can tell a lot about the new reality under which brands are operating.

How AI can delight customers, Increase razor-thin margins

Daisy CEO Gary Saarenvirta admits that while AI may seem overhyped, it's ready to drive results as it's a powerful technology that gives consumers what they…

3 ways to use predictive analytics to grow business

Adriana Lynch, CMO, Chief Outsiders, shares insight on how retailers should ethically use predictive analytics to maximize profits.

A mobile advertising holiday roadmap for retailers

Kate Burn, global marketing manager at Shuttlerock, explains how brand success depends,in part, on visually dynamic and engaging ad creative, especially video…

AI: Putting the shopper experience on tech steroids

Christopher Tyghe, vice president of strategic development, Ingenico Group, Canada writes that while there are many benefits to investing in AI, one of the…

The point-of-sale transformation continues

While there are many examples of POS advancement, a few specific innovations seem to be generating the most excitement in the marketplace.

Why your customer experience must mirror your retail culture

Joe Schultz, vice president of sales, Harbor Retail, discusses why company culture has a greater impact on a brand's customer experience than one may think and…

Understanding the terms of engagement for in-store technology

Paul Chapuis, founder and CEO of OnQ and Converge Retail, says all too often, in-store retail technology is treated as a check-box item. But simply dropping a…

How AI-driven discounting leads to more effective customer engagement

Jonathan Treiber, co-founder and CEO of RevTax, says it's time artificial intelligence made its impact in retail, just as it has with the travel, auto and…