5 strategies for combating pressure at the shelf

Missy Pydo, vice president of client development, Inmar, shares insight on why retailers, aiming to boost success of a brand at shelf, should walk before they…

Tips for integrating AI, analytics and automation into the customer experience

Lauren Kindzierski, VP of marketing at HGS, shares that forward-thinking companies are using a combination of bots and brains to deliver next-generation…

5 mistakes to avoid in a gift card e-commerce program

Alex Barseghian, group VP, sales and marketing retail, Blackhawk Network, offers up the top five missteps retailers should avoid when crafting the gift card…

4 essential technologies for customer service in retail

Julien Rio, marketing director at RingCentral Engage Digital, shares why having just one customer support channel is a fail. He writes it is essential for…

Omnichannel: The strategy for driving exceptional customer experiences in retail

John Federman CEO of JRNI, explains how omnichannel delivers exceptional customer experiences in retail, where brands can deepen their engagement and loyalty…

The key to delivering great shopping experiences? It's in the data

Dave Mariani, chief strategy officer and co-founder, AtScale, asks this question: who is going to step up in this data-driven world to create data-driven…

Why risk not using marketing technology when it's crucial to the digital CX?

Lynne Capozzi, CMO, Acquia, explains that while big challenges still exist, using technology to enhance CX simply can no longer be avoided.

Research reveals coupons and offer codes improve personalization

Dan Slavin, CEO and co-founder of CodeBroker, examines research findings on coupon and offer personalization and why rretailers must maintain control to…

The beauty of geofencing: Personalizing the "call to action"

Casey Gannon, VP of marketing, Shopgate, shares insight on why geofencing is an effective way to reach customers, based on their location, to incentivize them…

Loyalty and the in-store customer experience

Clarus Commerce CEO Tom Caporaso lists out steps retailers can take to eliminate in-store friction and ultimately keep customers coming back.

The real impact of store appearance on your bottom line

by Tom Buiocchi — Executive Director, President & CEO, ServiceChannel

ServiceChannel Executive Director Tom Buiocchi offers up insight on why an appealing, clean, and properly structured store isn't just a "nice-to-have" — it's…

Data democratization demands good governance

Harvey Stotland, executive advisory, and David Cordeiro, director, advanced analytics, at Avanade, explain that retailers striving to fully resolve the…

4 tips to keep retail employees engaged and motivated

Debbie Shotwell, chief people officer at Saba Software, says retailers can engage employees by implementing strategies, processes, and technology that open up…

How to use personalized email to build emotional Intimacy with your brand

James Glover, president and CEO of Coherent Path, explains why retailers need to zero in on the specific types of emotional connections your customers expect…

How To: Use AI price optimization for an engaging customer experience

Alexandr Galkin, CEO and co-founder of Competera, explains how AI provides retailers a new chance to fine-tune pricing strategies to a point where they know…

Research reveals retailers need more visibility to meet growing customer experience KPIs

Richard Piasentin, CSO and CMO at Accedian, shares research that illustrates customer experience is fast becoming a responsibility has largely shifted to the…

5 best practices for launching a loyalty program

Marc Castrechini, vice president of product management for TSYS Merchant Solutions, offers up advice on why the smaller retailer needs to not only launching a…

AI: Putting the shopper experience on tech steroids

Christopher Tyghe, vice president of strategic development, Ingenico Group, Canada, explains that in order to stay relevant and successful, retailers must use…

Brands need wake-up call on customer experiences

Anders Ekman,V12 president, believes meeting the demands of today's consumers requires a solid grasp on customer data, insights from third-party demographics…

6 steps to reverse engineer the customer experience for better outcomes

Lisa Sharapata, senior director of brand experience at Aprimo, explains why retail customer experience strategy should be equipped with the agility and…