Why robots will never replace human connection in retail

Marc Gingras, an entrepreneur, angel investor and CEO of Foko Retail, explains why robots, an increasing presence in retail, and other new age technology isn't…

4 attributes of a successful digital engagement strategy

Anthony Stevenson, international new business director at Eagle Eye, writes that in the race to capture sales only businesses with an effective digital…

Understanding the challenges of Amazon marketing optimization

Melissa Burdick, Pacvue president, discusses how marketing optimization is a key component of a successful Amazon strategy, and when used effectively, it can…

The age of omnichannel: Why retailers need to go 'all-in'

The fluid world of multichannel shopping and consumer touch points is only going to become increasingly involved and complex. To succeed, brands can no longer…

Why brands must prioritize the happiness of millennial shoppers

Brightpearl CEO Derek O'Carroll explains why the key to retail success could lie in keeping millennials happy and why brands, seeking to capture the attention…

The rise of technology in experiential retail

Mark Matthews, marketing strategist, NEXT/NOW, surveys the rise of experiential technologies in retail, from atmosphere to wayfinding to analytics.

Augmented experiences: The new reality of retail

Erwin Bosser, director at European digital agency Dept, explains how AR is transforming the retail industry and how each aspect of a customer's digital…

3 ways to improve the retail app shopping experience

Tim de Paris, CTO at Decibel, shares three tips to improve the mobile app shopping experience.

5 tips for designing a CSAT survey that delivers results

Phil Doriot, vice president of analytics and Insights at Market Force Information, explains that while every CSAT survey is different and each retailer has its…

How to improve the customer experience using strategic space planning

by Tom Buiocchi — Executive Director, President & CEO, ServiceChannel

Tom Buiocchi, executive director at ServiceChannel, breaks down the step-by-step process for effectively improving the in-store customer experience.

5 tactics for boosting customer response rates

Leonie Brown, a senior XM scientist at Qualtrics, shares five tactics for ensuring high quality feedback data as today's successful retailers are those who…

How and why marketers are embracing the pop-up concept

Luciana Moran, SVP, brand, digital and BU marketing at Dun & Bradstreet, explains how the pop-up retail experience can be a creative way to breathe new life…

Why high performance supercomputing is a must-have for a robust retail experience

Jeff Reser, global product and solutions manager at SUSE, explains why retailers must adjust their experiences for consumers if they want to survive the…

5 best practices for building the omnichannel customer service strategy

Miguel Noronh, executive vice president of global accounts at Altitude Software, maps out five steps to to implementing a true omnichannel approach.

The real source of the retail apocalypse: failure to innovate

Martin Mehalchin, partner at Lenati, the strategy and design division of ProKarma, shares insight on why brands must continue to reinvent the physical shopping…

4 steps for taking control of the retail coupon experience

David Moran, co-founder of Eversight, explains that while coupons aren't new for the retail segment a lot has changed from how they are issued to how they are…

6 ways AI is driving retail employee productivity, engagement

Tom Besselman, vice president of retail solutions at CompuCom, offers up a detailed look at how AI is being used to make retail employees better and the…

A strategy to take a retail business across borders

Storefront CMO Stephanie Kidder explains that while doing business in a new country can come with a daunting list of questions, costs and unfamiliar…

Getting to the data that matters can boost the customer experience

by Auria Moore — Director of Solution Strategy, Stibo Systems

Auria Moore, director of solution strategy for customer master data management at Stibo Systems, offers up insight on how retailers can best organize and…

Why giving up control can give brands more influence

Jami Dewolf, chief marketing officer, Alliance Data's card services business, explains why it's a smart move to hand some control of email content and cadence…