Blogs
Trends in brand marketing: Insights from SXSW 2019
Sonya Klinger, marketing manager at IDL, shares insight about trends and technology highlighted at this year's SXSW event.
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Cashierless stores slowly make inroads
Shoppers can now either use a mobile app, scan a receipt, or text in their payment allowing for a quicker, more efficient way of getting in and getting out.
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Enhancing and securing the retail reward program
Sven Dummer, product marketing, Akamai Technologies, offers up insight on how brands and retailers can boost and secure reward programs with customer identity…
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Creating a unified commerce experience
Tipton Loo, vice president of digital edge (AI and IoT) at ProKarma, explains why retailers that are able to harness edge technologies, like IoT and AI, to…
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5 ways grocers can deliver a positive, omnichannel customer experience
Kerry Liu, CEO and co-founder of Rubikloud, shares five strategies to help grocers, offering online shopping and delivery, improve their supply chain.
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The problem of personalization in retail marketing
Kristin Hambelton, CMO, Marketing Evolution, discusses the disconnect between what retailers believe is happening with retail customer marketing and what's…
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Why it's time to drop the 'e' in e-commerce
Bryan Forbes, vice president, strategy and planning, IN Marketing, believes it's time to give shoppers new ways to experience products.
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How to compete with Amazon: 5 ways to make it happen
Tobias Buxhoidt, founder and CEO of parcelLab, shares five ways every retailer can compete with Amazon.
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How some retail brands are killing it with great reviews
Derek O'Carroll, CEO of Brightpearl, explains why a positive review — or many — can make a huge difference in the choices consumers make when it comes to…
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5 ways to ensure the store appeals to high-powered senior shoppers
Geoff Gross, founder and CEO of Medical Guardian, offers insight on how senior-focused shifts by top national retailers illustrate the importance of this…
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Retailers, vendors must collaborate to improve customer experience
Paul Perry, a writer for Relay, explains how retailer-vendor collaborations will increasingly shape the customer experience and how to improve those…
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10 customer experience trends to know
Caroline L. Alemán, strategic account manager at Spectrio, explains why retailers must track and follow customer experience trends.
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VR transforming brick-and-mortar CX but not how you'd expect
David Rich, CEO at InContext Solutions, writes that the key to successful virtual reality is delivering the experience before customers ever set foot in a…
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Breaking free from the spell of "Amazon-azement"
Mark Bunney, director of go-to-market strategy, Ingenico Group, shares insight on why retailers need to think about themselves as individuals and make the…
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How customer intelligence is revolutionizing the retail industry
Joseph Brady, senior director of digital marketing for Reliant Funding, maps out reasons why retailers must embrace customer intelligence.
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10 tips for using messaging apps in customer care
Julien Rio, head of marketing at Dimelo, a RingCentral company, shares insight on why messaging apps can be hugely advantageous for digital customer engagement…
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Creating an experience beyond shopping
Roger Bannister, business development director at Timico, explains why retailers and brands, whether physical or online, must create an experience that goes…
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For high-velocity retail business, mind the data gap
Jason English, principal analyst and CMO, Intellyx, maps out why overcoming retail data gaps in real time, at cloud scale, will become critical to business…
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Campaign thinking no longer cuts it: Real-time marketing takes over in 2019
Kitewheel President Mark Smith offers insight on why retailers must make sure that every customer interaction makes sense given the larger context of that…
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Redefining the supply chain: Innovative AR, VR approaches
Pieter Aarts, CEO and co-founder of roOomy, explains how retailers using AR and VR for content creation can maintain a strong competitive advantage — and happy…
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