Droids vs drones: The war to win the "last mile" of retail

by Chris Petersen — Owner, IMS

Winning the last mile of delivery creates a major competitive advantage.

Sales success begins and ends with engagement

Engagement can be difficult to measure, but there are ways to do it.

If there is an app for that… why should we care about bots?

by Chris Petersen — Owner, IMS

Ignorance is not bliss, nor is it profitable in today's connected world.

3 ways to boost the online checkout experience

Simplifying the online checkout process can be fairly simple and benefit your business in the long term as it makes customers happy.

Putting customer experience analysis into action

by Lyle Bunn — Strategy Architect, BUNN Co.

Customer-focused organizations shared insights and best practices at the fifth annual Customer Experience Strategies Summit.

The Internet of Things to come: How Nespresso, Apple, Nest grind out predictability

by Bryan Pearson — President, LoyaltyOne

The adaptation of digital technology across products, from clothing to coffee, is slowly reshaping what today's consumers expect from brands and their retail…

5 things retailers must do to make IoT not about "things"

by Chris Petersen — Owner, IMS

Retail is doing a horrible job with IoT because it's not about things at all.

Shipping wars: Fighting the pricing surge with omnichannel retail tactics

An increase in shipping prices from popular shipping providers is a big reason why retailers are looking for a solid strategy to overcome the current shipping…

5 dirty little secrets within Amazon's world domination strategy

by Chris Petersen — Owner, IMS

Planes, trains and ships are just the tip of the icebergs in disruption.

Preparing for the new digital customer journey

As the availability of digital and mobile technologies continues to grow, there has been a shifting away from the traditional customer-agent interaction model…

Most missed CX opportunity and 5 ways to capitalize on it

by Chris Petersen — Owner, IMS

Research shows watching others has a huge impact on conversion.

A beautiful find: How 2 grocers stock relevance through sustainability

by Bryan Pearson — President, LoyaltyOne

The issue of sustainability in the supermarket aisle is no longer a question. It is the answer to retaining relevance among earth-conscious consumers.

Benefits of a technology billfold: Why the mobile wallet is here to stay

by Art Julian — CEO, Cbs inc

There will be more than 200 million mobile-wallet users across the U.S. by the end of 2016.

Why communication plays an essential role in BPM

by Daphne Lefran — Content Strategist, The Marketign Zen

Businesses struggling to establish solid lines of communication for collaboration will also most likely struggle when implementing business process management…

4 secrets of customer loyalty from successful retailers

Think about the large retailers who are struggling: Sears, JC Penney, Aeropostale and many others. But it's not the merchandise, locations or prices prompting…

Starbucks loyalty change brews anger, filters out value of experience

by Bryan Pearson — President, LoyaltyOne

The shift in how members of My Starbucks Rewards earn stars may be a test of its customer loyalty, but with the program's expanding mobile payment and other…

Micro markets vs traditional vending machines

by Kisha Wilson — Marketing Manager, SlabbKiosks

In many offices, micro markets are starting to pop up. They are essentially 'convenience stores at the office', that provide freshly prepared lunches, healthy…

As CVS converts Target pharmacies, data is key to health

by Bryan Pearson — President, LoyaltyOne

As CVS/pharmacy enters the thick of converting 1,700 Target pharmacies and clinics to its own brand, it has made it evident its reward program, ExtraCare, will…

5 questions CMOs must ask when "they don't show up"

by Chris Petersen — Owner, IMS

Marketers need to engage like they are throwing a party for friends.

6 paths to mobile brand awareness

Retailers need to take consumer intent into account and have a sense of immediacy in delivering information to that consumer.