Cyber weekend: A global opportunity for retailers

Cyber weekend – this year spanning Thursday, Nov. 24 to Monday, Nov. 28 – has clearly now become a global opportunity for online retailers.

Why 30 retailers are asking consumers to self-personalize the shopping experience this holiday

Personalization has long been touted as the Holy Grail for improved customer experience at retail.

Autumn comforts: Discovering your shoppers' comfort zone

Along with the falling leaves and cooler temperatures comes the desire for comfort. So, in this season of comfort, how can we ensure that the feeling…

7 critical questions traditional retailer metrics can't answer

by Chris Petersen — Owner, IMS

Traditional metrics of sales and share are not enough for omnichannel.

Redefining the customer reward strategy

Reward programs have been around since 1793, but it would be a mistake to believe we as businesses and marketers have mastered the concept.

1 of the greatest misses in omnichannel retailing

by Chris Petersen — Owner, IMS

If retailers want to engage, they need more than products, pics and price.

5 tips for choosing a mobile POS

Shift4 systems architect Jeremy Fried outlines five key criteria for selecting the best mPOS system.

5 ways to optimize customer experience in store and online

by Chris Petersen — Owner, IMS

Consumers want online to be more like stores … and vice versa.

4 tips for crafting a valuable SMS marketing campaign

When building the SMS marketing list remember the old saw, patience is a virtue. Focus on building good relationships with a wide network of clients and…

3 ways retailers plan to protect customer data

by Bryan Pearson — President, LoyaltyOne

Requirements to install chip card technology in the U.S. has forced retailers to bone up on risk management in 2016, and they will continue to do so in 2017.

Cognitive computing: IBM's 'secret weapon' in transforming experience

Retailers already know they must embrace cognitive computing to better engage with shoppers, differentiate their offerings and adopt a culture of innovation.

Why egift rewards during holiday season are a win-win

Retailers and consumers are leveraging egift rewards for holiday promotions and passing on checks.

How to keep your loyalty program from failing over the holidays

Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more…

Tackling EMV: 4 action items to ease the deployment effort

BTM Global President Tom Schoen provides insight on preparing and executing a payment technology migration.

Examining the design-it-yourself revolution

Enabling self-expression leads to a deeper and more intimate connection with brands, which is the basis for emotional branding.

3 steps for reinventing customer service with social support

HP Director Kriti Kapoor explains how social media is rapidly becoming the main conduit for customer care and support and why, if your company hasn't moved in…

Cisco talks virtual reality and customer experience in retail

Cisco's Shaun Kirby, CTO, Rapid Prototyping, talks augmented reality and virtual reality and the tremendous consumer uptake.

3 tips to avoid being ‘spooked’ by holiday shopping

How can retailers ensure continued success well into (and beyond) the holiday shopping season? The answer: Mobile.

Should retail prices in store be the same as online?

by Chris Petersen — Owner, IMS

Omnichannel "click & collect" is a slippery slope for retail prices.

3 surefire ways to tell if a retail store is 'omnichannel'

by Chris Petersen — Owner, IMS

Omnichannel is creating an experience where you can have it your way.