5 steps toward campaign hyper-personalization

In today's data-driven economy, standard campaign personalization alone isn't enough. Customers expect marketers to use their data competently; the ability to…

5 ways omnichannel is destroying the auto "retail store"

by Chris Petersen — Owner, IMS

Consumer behavior is disrupting every facet and category of retail.

How artificial intelligence is transforming retail personalization

Retail personalization is certainly not a new concept, but there are many new advances in personalization helping retailers create deeper relationships with…

5 major retail fails from P&G, Macy's, Wal-Mart (and what they teach us)

by Bryan Pearson — President, LoyaltyOne

Some of the most attractive investments in retail have proven disastrous. Fortunately, retailers have learned to rebuild from past mistakes.

Pokémon GO: A retailer's dream, or a network/app management nightmare?

Most retailers take advantage of applications to improve customer engagement. To facilitate wireless coverage for customers using a retailer's mobile app (who…

Mobile innovation is not about your phone!

by Jeannie Walters — Chief Customer Experience Investigator, 360Connext

What if the future of mobile has nothing to do with the phone in your hand?

Filling big shoes with square feet: What Dollar General-Wal-Mart deal means

by Bryan Pearson — President, LoyaltyOne

While Wal-Mart, Target and other chains test ways to maneuver into smaller footprints, other retailers benefit from their missteps.

3 ways to ensure a loyalty program pays off

Retailers need to be convenient, responsive and memorable. At every touchpoint, we should strive to answer the question "how is this helping shoppers out?"

Wal-Mart Pay doesn't need loyalty and that's ok

by Will Hernandez — Editor, NetWorld Media Group

Is a loyalty program really what consumers need to use mobile payments and mobile wallets?

The simple solution for retailers: Be channel agnostic

by Chris Petersen — Owner, IMS

Consumer journeys are neither the same, nor consistent. The term omnichannel is becoming ubiquitous. However, it may be one of the most misunderstood terms in…

Megastore on the bubble: What shrinking Target And Wal-Mart stores mean

by Bryan Pearson — President, LoyaltyOne

Smaller locations may have been the solution for shoehorning large-format retailers into densely populated cities. But the proliferation of digital shopping is…

5 tidbits from the CONNECT Mobile Innovation Summit

by Will Hernandez — Editor, NetWorld Media Group

No matter which way you turn these days, mobile (or mobility) is at the center of most conversations for banks, retailers, restaurants and any other…

If you are not at the table, you’re on the menu

by Chris Petersen — Owner, IMS

Omnichannel is not an option … it's a question of survival.

4 ways to leverage mobile to better connect with customers

If you imagine your mobile-optimized website as one of the doors to your business—and you’re like most retailers—more people walk in that door than any other…

Wal-Mart buying Jet would be a win for Wal-Mart, Jet, consumers and yes, of course, Amazon

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The news of the top retailer looking to acquire the newest Amazon.com competitor has consumers and industry watchers talking.

The empathic enterprise: What are your balance points?

by Chris Petersen — Owner, IMS

Key questions for winning by staying human in a digital age.

Thinking inside of the box in order to sell better beds online

by Chris Petersen — Owner, IMS

A couple of creative guys applied technology to get a mattress to fit in a standard carrier shipping box. From a purely product perspective, this innovation…

Building the foundation for digital transformation

Why businesses must modernize infrastructure, culture and business processes to truly meet the needs of today's digitally-savvy customers.

4 steps for leveraging mobile to better connect with customers

Strategic omnichannel marketing is more important than ever and smart retailers are paying close attention to how the mobile journey influences purchasing…

Why your app isn't appealing to your customer base

Not all apps are created equal, and consumers don't have the patience to wait while you to get it right.