Blogs
L'Oreal app holds a mirror to consumer insights
by Bryan Pearson — President, LoyaltyOne
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital…
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Three common mistakes businesses make with customer experience
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
There are some common traps in customer experience design that can work in opposition to your goals.
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Big wins with Little Data, in four steps
by Bryan Pearson — President, LoyaltyOne
In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.
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Big data, value pricing and fairness
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.
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To drive store traffic, give shoppers something they can't get online
by Chris Petersen — Owner, IMS
Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.
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How to use technology to make a real impact on shoppers
by Francesca Nicasio — Retail Blogger, Vend
Don't implement technology just for the sake of doing so. Always go back to the basic needs of your customers.
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How to be a more prescriptive retail manager
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Every performance development plan needs to contain both a diagnostic and prescriptive element.
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Retail co-op can provide out-of-the-park benefits for all
by Greg Swistak
Major brands in certain circumstances are willing to provide free resources to retailers in the form of co-op dollars.
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Why the future of retail is exciting, not gloomy
by Kristen Gramigna — Chief Marketing Officer, BluePay
Brick-and-mortar retailers are primed to emerge victorious in the battle for shopper dollars.
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A tale of two pricing strategies
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?
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Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank
Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.
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How to add additional value to your products
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
How retail associates handle and present products to customers adds to, or reduces, the perceived value.
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Offering great customer experiences when things go wrong
by Clare Evans
Good brand experiences are what keep customers coming back for more, but bad experiences can take a lifetime to erase.
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The one thing about Big Data that retailers aren't talking about enough
by James Bickers — Editor, Networld Alliance
The collection of consumer data is not just transactional – there is an emotional component that is being ignored.
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Access to the world via public Internet kiosks
by Kisha Wilson — Marketing Manager, SlabbKiosks
Public internet kiosks can be customized or standard, and can be ruggedized in order to accommodate the demands of heavy usage.
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Pricing lessons from the 2014 Corvette
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
If you’re serious about wanting to increase demand for your products, raise your prices and limit the supply.
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Whole Foods’ paycheck may hinge on prices
by Bryan Pearson — President, LoyaltyOne
People buy at Whole Foods because it stands for more than food, so simply dropping prices doesn’t solve its perception issue.
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Maximizing the value of a retail loyalty program
The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that…
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How data design can take the pain out of purchases
by Bryan Pearson — President, LoyaltyOne
Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.
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Is Olapic a vision for the future of multi-channel retailing?
by Chris Petersen — Owner, IMS
Retailers can now create "look books" from consumer photos in real time.
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