Blogs
Four considerations for providing the best mobile customer experience
by Jeannie Walters — Chief Customer Experience Investigator, 360Connext
Is it harder to deliver a positive customer experience via mobile platforms? Forty percent of e-commerce executives say yes.
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Five disruptive retail trends to watch for
by Kristen Gramigna — Chief Marketing Officer, BluePay
Retailers who approach their offerings to act more like a partner than a promoter will likely emerge the victors in the future of retail.
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Maslow's hierarchy of needs and the psychology of loyalty programs
by Bryan Pearson — President, LoyaltyOne
Psychology 101 meets loyalty marketing.
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Why brand longevity means avoiding shortcuts
by Andrew Sharpe — Retail Strategist, BRANDSPANK
What happens, in a good story, when we skip certain parts or make changes to it? Quite simply, the essence of the story changes.
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Seven lessons in upselling, learned from a trip to the mechanic
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Customers typically don't question your motivations when you bundle offerings. They do when you try to upsell.
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5 Lessons Learned From Recent Retail Data Breaches [infographic]
by James Bickers — Editor, Networld Alliance
Here are some hard lessons learned for retailers concerning data breaches.
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Kimpton Karma brings big data full-circle
by Bryan Pearson — President, LoyaltyOne
The boutique hotel chain, long known for delivering personalized experiences, has reincarnated its loyalty program, InTouch, to one that better reflects the…
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Four tips for leading lasting change that leads to higher sales
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Your store staff has been doing things a certain way for a long time, and simply telling them they need to do something different doesn't work.
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The power of consistent customer service
by Adam Toporek
A few of the reasons why consistency is important and why focusing on basics is a first step to creating consistent experiences.
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How to communicate price increases to your customers
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Your customers need to be gently reminded of the value they are receiving from you.
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The three main things customers want from mobile payments
by Kristen Gramigna — Chief Marketing Officer, BluePay
How can you get customers to adopt mobile payments? Make them a value-added benefit that improves their retail experience.
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L'Oreal app holds a mirror to consumer insights
by Bryan Pearson — President, LoyaltyOne
The beauty giant, whose luxury brands include Lancôme, Giorgio Armani and Kiehl’s, has recently unveiled Makeup Genius, an app that redefines digital…
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Three common mistakes businesses make with customer experience
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
There are some common traps in customer experience design that can work in opposition to your goals.
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Big wins with Little Data, in four steps
by Bryan Pearson — President, LoyaltyOne
In the rush to Big Data, don't overlook the data you already have. Like small faults, little findings can result in seismic shifts.
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Big data, value pricing and fairness
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Value pricing has long recognized that products and services have different utilities and, consequently, different values for customers.
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To drive store traffic, give shoppers something they can't get online
by Chris Petersen — Owner, IMS
Effective retail strategy is about where and how a retailer can engage consumers at experience touch points in the journey.
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How to use technology to make a real impact on shoppers
by Francesca Nicasio — Retail Blogger, Vend
Don't implement technology just for the sake of doing so. Always go back to the basic needs of your customers.
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How to be a more prescriptive retail manager
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Every performance development plan needs to contain both a diagnostic and prescriptive element.
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Retail co-op can provide out-of-the-park benefits for all
by Greg Swistak
Major brands in certain circumstances are willing to provide free resources to retailers in the form of co-op dollars.
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Why the future of retail is exciting, not gloomy
by Kristen Gramigna — Chief Marketing Officer, BluePay
Brick-and-mortar retailers are primed to emerge victorious in the battle for shopper dollars.
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