Blogs
Making data-driven decisions with your POS
by Chris Allen
Three questions to ask of your business to understand how to leverage POS data for a competitive advantage.
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Why your customer service has to include selling
by Bob Phibbs — CEO, The Retail Doctor
In addition to acquiring new customers, retailers need to focus on selling more to their existing ones.
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Ten questions every retailer must ask in order to survive
by Chris Petersen — Owner, IMS
It's not what you know ... it's what you don't know that could be hurting your business.
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Focus on the customer, not the money
by Shep Hyken — CAO, Shepard Presentations
Perhaps it’s time to refocus. Stop worrying so much about the sale, and just take care of the customer.
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Improving your culture by sharing your story
by Andrew Sharpe — Retail Strategist, BRANDSPANK
Over the past few years the concept of "storytelling," from a marketing and branding perspective, has gained tremendous momentum. To someone like me, I see…
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How to be smart in a world of dumb retail mistakes
by Kristen Gramigna — Chief Marketing Officer, BluePay
There are no "magic bullets" that will instantly transform your retail store into a customer magnet. But there are steps you can take to avoid sabotaging…
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Why loyalty tiers no longer rank
by Bryan Pearson — President, LoyaltyOne
For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map.
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The rise of the millennial and what it means for retail
by Clare Evans
Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win…
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Loyalty limelight: Lancôme Elite Rewards
by Bryan Pearson — President, LoyaltyOne
Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 2…
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Want to connect with customers? Think mobile first. [infographic]
by James Bickers — Editor, Networld Alliance
Most Americans now own a smartphone and are using them to shop and eat out.
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Walmart: Pricing perseverance or insanity?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
"Wal-Mart rolls out 'Black Friday-like' spring sales event to drum up sales." The St. Louis Post-Dispatch headline raises the question, does perseverance pay…
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The two sides of customer service training
by Shep Hyken — CAO, Shepard Presentations
Understanding what it means to deliver great customer service and being the type of person who can deliver it are two very different things. Anyone can read…
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Speed and quality: Must they be mutually exclusive?
by Jeannie Walters — Chief Customer Experience Investigator, 360Connext
Speed vs quality: Which is more important to your customers? And what impact does each of them have on the customer experience?
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11 compelling mobile stats every retailer should pay attention to
by Chris Allen
Whether you're operating on an e-commerce platform, in a store or both, you will improve your retail business when you pay attention to key facts and stats…
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Is the Apple retail model right for your company?
by Kristen Gramigna — Chief Marketing Officer, BluePay
With more than 9,000 stores at its peak, Blockbuster enjoyed a competitive advantage that no rival could duplicate. But with the ease and convenience of online…
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Three steps to retail loyalty programs that connect with customers
We all know that loyalty programs are popular with customers, but when it comes to why a customer shops with a particular brand, the loyalty program is…
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Why certification matters
by Greg Swistak
Among the many considerations buyers should bring to the table when selecting a designer and manufacturer for their next cart or kiosk are the certifications…
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Egging for the bigger basket
by Lisa Biank Fasig — Director, JZMcBride and Associates
The saying goes that you've got to crack a few eggs to make an omelet, but this year coloring a dozen eggs may crack your budget.
read nowWhen it comes to loyalty marketing, sometimes less really is more
Let's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty…
read nowFor Nordstrom Rack, Canada is a moving target
by Lisa Biank Fasig — Director, JZMcBride and Associates
Canadians love their hockey, doughnuts and the metric system, but they apparently are not appreciating the fluorescent glow of a good American value.
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