Blogs
Why certification matters
by Greg Swistak
Among the many considerations buyers should bring to the table when selecting a designer and manufacturer for their next cart or kiosk are the certifications…
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Egging for the bigger basket
by Lisa Biank Fasig — Director, JZMcBride and Associates
The saying goes that you've got to crack a few eggs to make an omelet, but this year coloring a dozen eggs may crack your budget.
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When it comes to loyalty marketing, sometimes less really is more
Let's play a game. Ask your fellow executives to name (without looking) those perks that your customers perceive to be the top five benefits of your loyalty…
read nowFor Nordstrom Rack, Canada is a moving target
by Lisa Biank Fasig — Director, JZMcBride and Associates
Canadians love their hockey, doughnuts and the metric system, but they apparently are not appreciating the fluorescent glow of a good American value.
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A boutique approach to loyalty, in four steps
by Bryan Pearson — President, LoyaltyOne
When it comes to competing against low-priced giants, specialty shops should ignore the specials and focus on the personals.
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What are you looking for: The cure or the story?
by Chris Petersen — Owner, IMS
Seth Godin is one of the most prolific writers and users of social media on this planet. He also writes very catchy headlines, like this one that caught my…
read nowModular construction and ROI
by Greg Swistak
In my last post, we talked about a few of the advantages of integrating modular construction into building projects for retailers, foodservice operators and…
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How to create a drama-free store
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Staff drama can have a negative impact on morale, the customer experience, and sales results. Unfortunately, retail is essentially a petri dish for drama. Lots…
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Customer service goal: We don't want you to come back
by Shep Hyken — CAO, Shepard Presentations
Do you ever get the feeling that some business' customer service goal is the keep the customer from coming back?
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Selling into dead markets
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
I'm sure you're wondering, "Who in the world would do that?" More people than you might imagine. Here's what triggered this post.
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What not to do when you lose a customer
by Bob Phibbs — CEO, The Retail Doctor
A business owner's worst nightmare is learning they've lost their best customer.
read nowWhy the restaurant and retail industries should consider modular construction
by Greg Swistak
The construction method makes sense for hotels, shopping malls, airports, hospitals, dorms and more.
read nowChanging prices, changing value?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A newscast recently reported that some companies are changing prices as often as 5,000 times a day. Why are they doing this? How well is it working? More…
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Don't forget, every situation has a story
by Andrew Sharpe — Retail Strategist, BRANDSPANK
A few weeks ago, my wife started to search online for a trampoline for our kids. Our girls have been wanting a trampoline for quite some time, and so my wife…
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Millennial marketing lessons from Jimmy Fallon
by Jeff Fromm — Executive Vice President, Barkley
How do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC's The Tonight Show in…
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Three big-picture ideas for introducing new customer experience technology
by Adam Toporek
One of the things I love about blogging, besides its conversational tone, is the ability to swap back and forth between the macro and the micro, between the…
read nowTraining retail employees: What is your ROI?
by Bob Phibbs — CEO, The Retail Doctor
"What if I train my retail employees, and then they leave?"
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If our data is currency, who is the bank?
by Doug Stephens — President, Retail Prophet Consulting
If our data is currency, who's the bank? It's a question that every brand and retailer should be giving serious thought to. Those who don't may soon find…
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How Chevy wins at storytelling
by Jim Joseph — President, Lippe Taylor
For years now, those of us in marketing have been talking about storytelling ... wrapping your brand message into a compelling consumer story that will draw…
read nowHow and why price discounts impact customer experience
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
What are the odds that discounting your price is going to lead to a positive customer experience? It'll be interesting to see whether your reactions to the…
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