Blogs
A tale of two pricing strategies
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Imagine two companies. One touts the results the customer can expect and charges premium prices, the other touts its low prices. Which one wins?
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Buttoned-up loyalty: The case of Men’s Wearhouse and Jos. A. Bank
Consider the benefits to be gained when two merging companies start unifying their loyalty strategies early on.
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How to add additional value to your products
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
How retail associates handle and present products to customers adds to, or reduces, the perceived value.
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Offering great customer experiences when things go wrong
by Clare Evans
Good brand experiences are what keep customers coming back for more, but bad experiences can take a lifetime to erase.
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The one thing about Big Data that retailers aren't talking about enough
by James Bickers — Editor, Networld Alliance
The collection of consumer data is not just transactional – there is an emotional component that is being ignored.
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Access to the world via public Internet kiosks
by Kisha Wilson — Marketing Manager, SlabbKiosks
Public internet kiosks can be customized or standard, and can be ruggedized in order to accommodate the demands of heavy usage.
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Pricing lessons from the 2014 Corvette
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
If you’re serious about wanting to increase demand for your products, raise your prices and limit the supply.
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Whole Foods’ paycheck may hinge on prices
by Bryan Pearson — President, LoyaltyOne
People buy at Whole Foods because it stands for more than food, so simply dropping prices doesn’t solve its perception issue.
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Maximizing the value of a retail loyalty program
The grocery industry seemingly changes daily, with new products and initiatives to meet rapidly shifting consumer preferences as well as new technology that…
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How data design can take the pain out of purchases
by Bryan Pearson — President, LoyaltyOne
Owning new things is supposed to give us pleasure, but the process of acquiring them can come with pressure.
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Is Olapic a vision for the future of multi-channel retailing?
by Chris Petersen — Owner, IMS
Retailers can now create "look books" from consumer photos in real time.
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Making data-driven decisions with your POS
by Chris Allen
Three questions to ask of your business to understand how to leverage POS data for a competitive advantage.
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Why your customer service has to include selling
by Bob Phibbs — CEO, The Retail Doctor
In addition to acquiring new customers, retailers need to focus on selling more to their existing ones.
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Ten questions every retailer must ask in order to survive
by Chris Petersen — Owner, IMS
It's not what you know ... it's what you don't know that could be hurting your business.
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Focus on the customer, not the money
by Shep Hyken — CAO, Shepard Presentations
Perhaps it’s time to refocus. Stop worrying so much about the sale, and just take care of the customer.
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Improving your culture by sharing your story
by Andrew Sharpe — Retail Strategist, BRANDSPANK
Over the past few years the concept of "storytelling," from a marketing and branding perspective, has gained tremendous momentum. To someone like me, I see…
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How to be smart in a world of dumb retail mistakes
by Kristen Gramigna — Chief Marketing Officer, BluePay
There are no "magic bullets" that will instantly transform your retail store into a customer magnet. But there are steps you can take to avoid sabotaging…
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Why loyalty tiers no longer rank
by Bryan Pearson — President, LoyaltyOne
For a lot of loyalty program members today, getting to gold is a treasure hunt, and only the program operator holds the map.
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The rise of the millennial and what it means for retail
by Clare Evans
Making up a fourth of the population and responsible for over $600 billion in annual marketplace spending, it is little wonder that retailers are racing to win…
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Loyalty limelight: Lancôme Elite Rewards
by Bryan Pearson — President, LoyaltyOne
Lancôme, the luxury maker of cosmetics, skincare and fragrances including Poême, is versing itself in social media loyalty. The French beauty brand on April 2…
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As the largest independent services provider in North America, Burroughs delivers comprehensive lifecycle management for the full range of payment and transaction automation, unattended self-service technology, robotic automation systems, and other connected IoT devices through our integrated Burroughs Digital Platform.
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