by Micah Solomon — president, four aces inc
When a customer contacts you to complain about your service or product, or needs your help in addressing a service-related breakdown — what I refer to as…
read nowby Chris Petersen — Owner, IMS
Before the proliferation of digital media, a primary way of learning about new products was through magazine articles and ads. To remember the cool stuff or…
read nowby Bob Phibbs — CEO, The Retail Doctor
Have you ever tried to make a customer complaint but been unable to?
read nowby Kisha Wilson — Marketing Manager, SlabbKiosks
Convenience has become an important factor in our daily lives increasing consumer demand for self?service options.
read nowby Gary Edwards — Chief Customer Officer, Emathica
Customer loyalty is the backbone of every successful retail business. Although it is important to attract new customers, the real gauge of the brand's health…
read nowby Doug Stephens — President, Retail Prophet Consulting
Global e-commerce is set to top 1.2 trillion dollars this year. And if that doesn’t seem astonishing, then consider that the figure represents a 19 percent…
read nowby Chris Petersen — Owner, IMS
Without realizing it, you are creating a digital trail of your behaviors with every click and tap that you make. E-commerce has been using our cookies to track…
read nowby Bryan Pearson — President, LoyaltyOne
If "transparency as a service" is the new buzz term in marketing, we should remember there is such a thing as bad service.
read nowby Jeannie Walters — Chief Customer Experience Investigator, 360Connext
Customers are shopping the way they want to shop — via mobile, online or in-store — and it’s up to retailers to keep it fresh, keep it current and keep it…
read nowby Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.
The Grocery Manufacturers Association (GMA) has a new website called The Facts About GMOs. I’ve spent time reading through the various articles and op-eds…
read nowby Gary Edwards — Chief Customer Officer, Emathica
The Walt Disney Company has been pleasing audiences with its multi-faceted approach to entertainment since 1923. The envy of marketing executives around the…
read nowby Lucy Bateman — Business Development Manager, Cammax Limited
The customer is at the forefront of any retail business. A satisfied customer leads to loyalty, which results in maximized sales. Meeting the consumer's…
read nowby Jessica Webster — Marketing Specialst, Horizon Display
First, let's start with some stats I painstakingly researched on the Internet for five minutes:
read nowby Chris Petersen — Owner, IMS
Best Buy is a case study unfolding before our eyes. It is quite literally a test of how today's omnichannel consumers will behaviorally respond to radical…
read nowby Bryan Pearson — President, LoyaltyOne
read nowby Micah Solomon — president, four aces inc
"We're craving the nondigital even more these days, the authentically human interaction," says Jerry Seinfeld, explaining (I would argue) not just live standup…
read nowby Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Your employees are a tremendous source of information and insight. They can share how to deliver a better customer experience, or how to sell more. They might…
read nowby Chris Petersen — Owner, IMS
After returning from India, I had to an opportunity to meet with over 70 technology retailers from Latin America last week. For all retailers owning brick and…
read nowby Dale Furtwengler — President, Furtwengler & Associates, P.C.
Are Walmart's steak ads early signs of a rebranding? I've been a long-time critic of Walmart's low-price strategy so it's only fair that I recognize them for…
read nowby Jeff Fromm — Executive Vice President, Barkley
Millennials want to change the world. Who doesn't? However, this generation born from 1977 to 2000 is often accused of passive insensitivity caused by their…
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