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Blogs

Why retailers need to keep a laser focus on the customer

by Jeff Weidauer — Vice President, Marketing & Strategy, Vestcom International, Inc.

I spent the first 15 years of my retail career in operations, i.e. working in and ultimately managing stores. Those years gave me invaluable first-hand…

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Your price is too high!

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

These words strike fear into the hearts of CEOs and salespeople like no others. The reality is that this is the one statement we should long to hear. Why?

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Customer loyalty test: Will your customer evangelize your business?

by Shep Hyken — CAO, Shepard Presentations

The term "loyalty" usually brings to mind a long period of time … in other words, a lifetime customer. However, when I teach the concept of loyalty, I like to…

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Experience design can help architects design the retail store of the future

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Top retail store design architects have long been creating spaces that are functional for the brand and the customer. With the added element that experience…

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Five requirements for improving employee performance for store growth

by Chris Petersen — Owner, IMS

From the headlines coming out of last month's NRF Big Show, it was difficult to tell if retail stores were "running scared" of e-commerce, or very optimistic…

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Price and profit

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

A January 9, 2014 Washington Post/Associated Press article, "Retailers of all stripes sing holiday blues," states that seven retailers have cut fourth quarter…

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Interactive kiosks are making an impact in schools

by Kisha Wilson — Marketing Manager, SlabbKiosks

There is no doubt that technology has infiltrated our schools and I am happy that it did. I'm in my thirties, and the school I attended was vastly different…

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The future of retail: Death of a salesman

by Doug Stephens — President, Retail Prophet Consulting

Like most people, at least a half-dozen times a day I consult Google for answers. Some of what I search for is trivial, "bet-settling" sort of stuff but there…

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Using customer feedback as an advantage

by Shep Hyken — CAO, Shepard Presentations

Customers have always had a voice, but today it is louder than ever. Great companies want to hear from their customers. They want their feedback, opinions and…

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More than a lost sale

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

During a store visit I got a chance to talk with a young woman I consider an excellent sales person. She delivered very engaging experiences and seemed focused…

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The 'miserable men of shopping,' via Instagram

by James Bickers — Editor, Networld Alliance

In the early days of my marriage, my wife and I spent a lot of time at local shopping malls. In those pre-children years, shopping was more a leisure activity…

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NRF bulletin: Personalization done right

by James Tenser — Principal, VSN Strategies

I've been on record many times as a hater of shopper loyalty, but an advocate of intelligent personalization.

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Five customer service tactics to increase sales

by Shep Hyken — CAO, Shepard Presentations

As you read this, you may think this article could fall under the heading of sales tactics. I respectfully disagree. This is all about customer service, as it…

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How do your CX efforts stack up?

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Comparing your track record to others in the world of customer experience is a great way to find areas for improvement and see where you are doing well.

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ChaChing! Using value pricing to grow sales and profits, part 3

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In part 1 of this series, we dismissed the argument that value is vague by demonstrating that there are only three things that any buyer buys — image…

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ChaChing! Using value pricing to grow sales and profits, part 2

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

In Part 1 of this series, we addressed the concern that value is vague. We did so by recognizing that even though each of us defines value a little…

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Cha-ching! Using value pricing to grow sales and profits, part 1

by Dale Furtwengler — President, Furtwengler & Associates, P.C.

It's no secret that the quickest, easiest and least expensive way to grow your top line, margins and bottom line is to raise prices. Why, then, are you…

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Ten trends to watch for in 2014

by Doug Stephens — President, Retail Prophet Consulting

2013 was another year of incredible change in the retail industry. From economics and demographics to media and technology, disruption came at retailers from…

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Your staff inventory and 2014 development goals

by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC

Hello again and Happy New Year!

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Five predictions for customer experience in 2014

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Happy near year! Here are five things that I believe will impact customer experience in the coming months:

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