Blogs
The problem with 'Priced to sell'
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Priced to Sell, an article that appeared in Bdaily Business News, touts the use of auctions to "achieve maximum value" from sales. According to the author…
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Saying no, thank you, to bad customer relations
by Lisa Biank Fasig — Director, JZMcBride and Associates
Consumers today are accustomed to earning points for their purchases, but coins for being courteous? How Nice.
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Declaring that you are omni-channel does not make it so
by Chris Petersen — Owner, IMS
You have to be living under a rock if you haven't seen the seismic shift in consumer shopping patterns. While US retailer stores did OK on Black Friday…
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New Sears TV spot emphasizes that the retailer 'always has parking'
by James Bickers — Editor, Networld Alliance
I understand what they're getting at here, and by the end of this recent 30-second bit the point is made. Kinda. Maybe.
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Four differences between U.S. and European loyalty programs
by Bryan Pearson — President, LoyaltyOne
My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples.
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Why Amazon is droning on about new delivery methods
by Doug Stephens — President, Retail Prophet Consulting
Analysts and consumers alike are becoming increasingly accustomed to Amazon's announcements of bold and daring new projects. Most recently it was the Jeff…
read nowPricing tips from the Oracle of Omaha
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
The following quote appeared in an Andrew Frye and Dakin Campbell, February 17, 2011 Bloomberg article "Buffett Says Pricing Power More Important Than Good…
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How to win with holiday shoppers, in-store and online
by Gary Edwards — Chief Customer Officer, Emathica
Fourth-quarter retail sales can make or break a brand, since anywhere from one-third to seventy percent of annual retail sales occur between Thanksgiving and…
read nowThanksgiving Day and Black Friday both died on Nov 28, 2013
by Chris Petersen — Owner, IMS
Black Friday was notoriously the biggest shopping day of the year in the United States. It was a cultural phenomenon that coerced otherwise sane Americans to…
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Are interactive kiosks really effective?
by Kisha Wilson — Marketing Manager, SlabbKiosks
It seems that the word "interactive" is being used in various forums and mediums. But what makes interactivity so important, especially when it comes to kiosk…
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Is there a strategy for customer loyalty?
by Mike Wittenstein — Customer Experience and Service Designer, Storyminers
We often think of customer loyalty as something that the customer does or is responsible for to the business. But, real loyalty begins when the business is…
read nowShared interests: The rise of collaborative consumption
by Doug Stephens — President, Retail Prophet Consulting
Believe it or not, the average power drill is used for a total of 15 minutes over the course of its lifetime. And that’s not unusual. Our cars, many household…
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The one word you need to know when it comes to holiday returns
by Micah Solomon — president, four aces inc
What’s the right way to handle holiday returns? Cheerfully.
read nowFor beloved brands like Ikea and Amazon, simplicity is in the details
by Bryan Pearson — President, LoyaltyOne
You might not think umlauts, Big Macs and best sellers have a lot in common, but when it comes to brand perception they do. The commonality is simplicity, and…
read nowA retailer's Thanksgiving prayer
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
With Black Friday grabbing more headlines than the Thanksgiving holiday itself, I thought it would be worthwhile examining what a retailer's prayer would…
read nowThree tips to improve local retail customer experiences during the holidays
by Gary Edwards — Chief Customer Officer, Emathica
It's that time of year again. The holiday retail shopping season is upon us and scores of consumers are headed to your brick-and-mortar stores in search of…
read nowFocus! But on what?
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
Many of the most successful people I know attribute a great deal of their success to their ability to focus their time, effort and energy. The question is, how…
read nowEbay: The other e-commerce giant that is reinventing retail
by Chris Petersen — Owner, IMS
Why do today's most innovative retailers seem to start with a vowel?
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The importance of building buzz in your organization before deploying digital signage
by Jessica Webster — Marketing Specialst, Horizon Display
The greatest asset you have invested in is not your product or service. It's not even your awesome new touch technology, it's your employees. That is why…
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How to survive your first holiday season as a retail manager
by Bob Phibbs — CEO, The Retail Doctor
When I was in college, I worked nights and weekends in a department store. I was there for the the guys shopping on Christmas Eve and for the after-holiday…
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