Blogs
Don't forget, every situation has a story
by Andrew Sharpe — Retail Strategist, BRANDSPANK
A few weeks ago, my wife started to search online for a trampoline for our kids. Our girls have been wanting a trampoline for quite some time, and so my wife…
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Millennial marketing lessons from Jimmy Fallon
by Jeff Fromm — Executive Vice President, Barkley
How do you rebrand a company and increase its reach to the Millennial demographic? Easy — hire Jimmy Fallon. Jimmy Fallon took over NBC's The Tonight Show in…
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Three big-picture ideas for introducing new customer experience technology
by Adam Toporek
One of the things I love about blogging, besides its conversational tone, is the ability to swap back and forth between the macro and the micro, between the…
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Training retail employees: What is your ROI?
by Bob Phibbs — CEO, The Retail Doctor
"What if I train my retail employees, and then they leave?"
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If our data is currency, who is the bank?
by Doug Stephens — President, Retail Prophet Consulting
If our data is currency, who's the bank? It's a question that every brand and retailer should be giving serious thought to. Those who don't may soon find…
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How Chevy wins at storytelling
by Jim Joseph — President, Lippe Taylor
For years now, those of us in marketing have been talking about storytelling ... wrapping your brand message into a compelling consumer story that will draw…
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How and why price discounts impact customer experience
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
What are the odds that discounting your price is going to lead to a positive customer experience? It'll be interesting to see whether your reactions to the…
read nowYour data is only as good as your perspective
by Adam Toporek
Great customer experience strategies must inevitably be formed around good data. Even for smaller organizations that might not have the data quantity or…
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Tipping points in an economy of one
by Bryan Pearson — President, LoyaltyOne
From one-to-one to peer-to-peer, the relationship between consumer and brand has been tipping over the past few years, and the consumer is the one gaining…
read nowAs Millennials get nostalgic, so do brands
by Jeff Fromm — Executive Vice President, Barkley
Ranging from roughly 18 to 30 years old, Millennials are generally optimistic about their futures, but they're also approaching the age where they start to…
read nowSix ways retailers can increase their conversion rates
by Bob Phibbs — CEO, The Retail Doctor
While many retailers ask how to attract more customers, the better question is how to increase your retail conversion rate.
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How to turn customer service best practices into standard practice
by Shep Hyken — CAO, Shepard Presentations
It was just another day of travel. I was flying to Las Vegas, the night before I was to present another customer service speech. The client had arranged ground…
read nowPricing and human behavior modification
by Dale Furtwengler — President, Furtwengler & Associates, P.C.
A recent study cited in The Australian suggests that charging fees for road usage would not only improve traffic flow, it would improve labor productivity.
read nowChoosing the right special effects for your brand's story
by Andrew Sharpe — Retail Strategist, BRANDSPANK
Last month I was in New York City for the National Retail Federation's (NRF) annual "Retail's BIG Show" conference. For those who have never attended this…
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Five ways to rev up your retail staff
by Barbara Crowhurst — Retail Business Coach, Retail Makeover
Perhaps the biggest challenge retailers face is finding good people to staff their stores. In today's environment, it's hard to find skilled people who are…
read nowLoyalty limelight: Vail Resorts' smart passes lead to peak engagement
by Bryan Pearson — President, LoyaltyOne
In a nutshell: In 2007, Vail Resorts began embedding RFID chips into its passes so it could more quickly and easily check tickets at airlifts. The single- and…
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The myth of motivation in retail and the customer experience
by Doug Fleener — President and Managing Partner, Dynamic Experiences Group, LLC
Years ago I had an incredibly talented retail associate working for me. He was smart, charming, a fast learner, and one of the best salespeople I ever met.
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Clash of the titans: Alibaba vs. Amazon
by Chris Petersen — Owner, IMS
There are some predictions that 50 percent of major U.S. retailers will be gone by 2020. While it is too early to predict the demise of bricks and mortar, it's…
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Innovating under the Latin influence
by Arturo Nava — Managing Partner & Co-founder, Marketealo
Innovation is the life blood of any successful business; without it, companies cease to offer brands, products, services and experiences that delight their…
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Independent grocers: Three ways to gain a trade promotions edge
by James Tenser — Principal, VSN Strategies
When it comes to capturing their fair share of impact from trade deals, independent grocers have long struggled to match their crosstown, big-chain rivals.
read nowFeatured Vendor
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