Top Women in Retail Technology 2026

Appetronix’s Wilkie guiding finance, HR strategies

November 3, 2026 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

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Company: Appetronix

As chief financial officer of Appetronix, Heather Wilkie oversees finance and human resources and operates as a hands-on generalist executive: leading financial planning, reporting, and treasury; managing contracts and legal matters; overseeing HR, people operations, and workplace compliance and helping guide strategy and commercial rollout for the company's autonomous retail technology.

Wilkie combines financial leadership with a proven track record of scaling customer-facing technology across complex, multi-site environments. In just a few months at Appetronix, Wilkie has been instrumental in setting up sales conversations with foodservice industry leaders, ensuring employee and food safety are built into every facet of the organization, establishing the internal operational and cultural strategy frameworks as well as traditional CFO responsibilities.

A CPA, she pairs financial rigor with hands-on transformation leadership, repeatedly taking technology from pilot to enterprise scale and brings a builder's mindset to an early-stage venture.

These are just a few reasons we chose Heather Wilkie as one of Connect Media's Top Women in Retail Technology Award winners. Connect Media's Top Women in Retail Technology Awards recognize women driving retail technology innovations.

About Judy Mottl

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Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades,  including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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