Top Women in Retail Technology 2026

Red Ant CEO guiding commercial growth, securing awards

November 3, 2026 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

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Company: Red Ant

Red Ant CEO Sarah Friswell steered the company through its biggest year of commercial growth during the pandemic, expanded international reach and enabled the company to earn a 'Great Place to Work' certification.

She has secured Red Ant's position as a market-leading retail technology partner by driving development and implementation of its RetailOS platform. She has applied her extensive experience of networked and independent tech-based businesses to drive the company forward in its work with high-profile brands such as Chalhoub Group and Coty.

Friswell is passionate about diversity, equality and encouraging the progression of women in the tech industry, and has been instrumental in ensuring positive measures are part of Red Ant's policies. She also has been central to initiatives that encourage women to go into tech and STEM-based careers.

These are just a few reasons why we chose Sarah Friswell as one of Connect Media's Top Women in Retail Technology Award winners. Connect Media's Top Women in Retail Technology Awards recognize women driving retail technology innovations.

About Judy Mottl

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Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades,  including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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