Top Women in Retail Technology 2026

McCormick connects retail challenges with practical tech solutions at Birdzi

November 3, 2026 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

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Company: Birdzi

As director of solution engineering at Birdzi, Kate McCormick sits at the intersection of retail strategy, technology, data and customer needs. She connects retailer challenges with practical technology solutions.

Whether working with retailers or leading change internally, McCormick bridges technical expertise, business strategy, and human understanding, helping teams make faster decisions, collaborate more effectively and turn technology into meaningful outcomes.

McCormick designed and facilitated a company-wide strategic exercise that challenged teams to examine existing processes, priorities, dependencies, and opportunities for greater efficiency. The work has strengthened cross-functional alignment, accelerated decision-making and increased employee engagement.

These are just a few reasons we chose Kate McCormick as one of Connect Media's Top Women in Retail Technology Award winners. Connect Media's Top Women in Retail Technology Awards recognize women driving retail technology innovations.

About Judy Mottl

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Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades,  including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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