Top Women in Retail Technology 2026

Gorrie CEO takes data-driven approach to creative

November 3, 2026 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

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Company: Gorrie

Ashley Gorrie, owner, CEO and president of Gorrie, a Toronto-based retail technology and brand experience agency, has full accountability for the company's strategic vision, growth and operational execution as the fifth generation to lead the family business founded in 1882.

She owns the entire project lifecycle, from concept to installation and guides enterprise relationships with brands like Google, LG and Microsoft. Central to her leadership is a data-driven approach to creative: bringing analytics into the process to validate what's working and iterate quickly in a marketplace with no room for slow feedback loops.

Gorrie has tackled one of physical retail's biggest challenges: gaining real data on customer engagement. She led the design of an interactive display using lidar sensors and custom dashboards to compare true engagement against sales data — revealing that multi-screen setups drove more engagement but less revenue, reshaping retail media investment.

These are just a few reasons why we chose Ashley Gorrie as one of Connect Media's Top Women in Retail Technology Award winners. Connect Media's Top Women in Retail Technology Awards recognize women driving retail technology innovations.

About Judy Mottl

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Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades,  including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.

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