David Buckingham is CEO of Ecrebo, where he leads the company's mission to help retailers use real-time transaction intelligence to drive customer loyalty, personalization and retail media performance. A seasoned technology executive with leadership experience across the UK, Europe and North America, David has built and scaled SaaS businesses, launched companies into the U.S. market, and held senior leadership roles at Ecrebo, Circana (IRI), Loyalty Management Group and Kantar. He has spent his career helping retailers and CPG brands unlock greater value from customer and transaction data.