Aligning the signs

by James Bickers — Editor, Networld Alliance

January 22, 2008

Digital signage is a powerful tool for in-store marketing, if it's designed to work with your other marketing efforts.

Crossing channels

by James Bickers — Editor, Networld Alliance

January 22, 2008

Making your online and in-store experiences consistent is more important than ever. Here's how to do it.

NRF 08: emphasis on 'green'

by James Bickers — Editor, Networld Alliance

Retail's Big Show saw a major emphasis on the environment.

Ben Stein speaks at NRF

by James Bickers — Editor, Networld Alliance

Actor/economist gives state-of-the-economy address to retailers.

NRF 2008 opens in New York

by James Bickers — Editor, Networld Alliance

January 13, 2008

NEW YORK — The National Retail Federation's 97th Annual Convention & Expo opened this morning at the Jacob K. Javits Convention Center. Approximately 60…

Now hear this

by James Bickers — Editor, Networld Alliance

December 19, 2007

In-store audio blazes beyond the blue light special.

Breaking the rules of retail

by James Bickers — Editor, Networld Alliance

December 19, 2007

Charging a fee for customer service? Asking shoppers to make an appointment for help? These might be the kiss of death for most retailers, but not Apple.

The planning puzzle

by James Bickers — Editor, Networld Alliance

For technology, intelligent planning makes all the difference.

Tapping the POS to test content

by James Bickers — Editor, Networld Alliance

POS data can provide insight into how well in-store media is working.

Optical boutique turns heads — literally

by James Bickers — Editor, Networld Alliance

Eyewear provider uses creative digital signage to catch the customer's eye.