1 in 4 retail associates don't have needed tools and tech

One out of four retail store associates say they are not properly equipped with the right digital tools and tech to do their jobs, and oftentimes leave the associate role for that reason.

But, if they are given needed tools, 72 percent are more likely to stay in the job, reducing churn and overhead costs for a retailer, reveals a new Salesfloor study. Yet just half of associates believe they are attaining their full potential on the job, and that's a missed opportunity for retailers to better serve shoppers, states a release on the study.

"Many retailers have been slow to leverage new technology for associates, and our study shows that when associates are equipped with the proper technology, they are happier, have a bigger impact on sales and stay with the company," said Oscar Sachs, co-founder and CEO of Salesfloor, in the release. "As retailers face one of the toughest times in decades, it is important that they invest in their people and equip them with technology to serve the all-channel customer as part of their return to growth strategy."

Digital tools are also key to recruiting new talent, notes the study, and the use of such new tools leads to more confident associates and achieving higher job satisfaction.

Retailers are better able to retain top talent and avoid turnover when associates are empowered to drive their own sales and proactively engage with customers inside or outside the store via technology,” states the release.

Topics: Customer Service, Employee Training, Mobile Retail, Omnichannel / Multichannel, POS, Retail - General, Technology

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