2018 will bring Lord & Taylor to Walmart.com shoppers

Walmart.com and Lord & Taylor are teaming up to launch a flagship store on Walmart's e-commerce site come Spring 2018.

The collaborative brand store will provide a "specialized online experience," according to a press release.

"Our goal is to create a premium fashion destination on Walmart.com," said Denise Incandela, head of fashion, Walmart U.S. eCommerce, in the release. "We see customers on our site searching for higher-end items, and we are expanding our business online to focus on adding specialized and premium shopping experiences, starting with fashion. We're excited that Lord & Taylor is part of the team we'e working with as we continue to create a new Walmart.com."

According to the release, Walmart.com offers more than 60 million items on the site, compared to 20 million items in 2016.

Topics: Assisted Selling, Customer Experience, eCommerce, Marketing, Merchandising, Omnichannel / Multichannel, Online Retailing, Top 100 Retail

Companies: Lord & Taylor, Walmart

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