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Amazon expands Dash order options, list includes condoms and Slim Jims

Amazon shoppers now have a few more buttons to push to re-order favorite products, whether they're getting low on Slim Jim snacks, fearful of running out of Doritos and need to keep the condom supply steady.

April 4, 2016

Amazon shoppers now have a few more buttons to push to re-order favorite products, whether they're getting low on Slim Jim snacks, fearful of running out of Doritos or need to keep the condom supply steady.

The leading online retailer is tripling its Dash Button inventory and including some big names such as Clorox, Slim Jim, Starbucks, Trojan, Vitamin Water, Doritos, and Energizer, according to an announcement.

The button categories are as expansive as the 100-plus button options, from tea, soda and juice to pet supplies, office products and even feminine care and beauty. According to Amazon consumers are increasingly using the button ordering system and orders have grown by more than 75 percent in the last three months, with orders taking place each minute

"We're thrilled with the positive response we’ve seen for Dash Buttons — and we heard loud and clear from customers that they wanted more brands, more categories, and more products in the program. We're excited to now offer over 100 Dash Buttons representing top-name brands across dozens of retail categories and thousands of product options,” said Daniel Rausch, director of Amazon Dash, in the announcement.

Product brands are just as excited as Amazon with the order strategy.

"PepsiCo is always looking for new and innovative ways for shoppers to engage with our brands…the Dash Button was one of those unique opportunities," said David Orr, global customer lead, PepsiCo. "We have been very pleased with shopper feedback and engagement since the launch and look forward to expanded learnings moving forward."

"Dash Button makes shopping easy, and fun. We've seen great engagement from our customers and are excited to bring more brands to the Dash Button lineup, including favorites like Lysol, Airborne and Air Wick," said Taryn Mitchell, global VP digital sales, RB.

Amazon Prime members buy the button for $4.99 but the cost is subtracted in the first order.

Starting today, Prime members can order the following new Dash Buttons: