Technology

Amazon updates Just Walk Out tech to allow clothing, gear purchases

Photo provided by Amazon.

September 27, 2023

Amazon's Just Walk Out cashierless technology now allows for purchase of clothing and fan gear at stores providing the check-out free shopping experience.

"This new type of Just Walk Out technology store leverages RFID (Radio-frequency identification) and customers can grab clothes, hats, shoes, and more — and simply walk out of the store through an exit gate (even while wearing their purchases) by tapping their credit or debit card, or hovering their palm over an Amazon One palm recognition device. No more checkout lines for clothes!," wrote Jon Jenkins, VP, Just Walk Out technology, AWS Applications, in a blog post.

Jenkins called the feature a "first-of-its kind" in checkout-free tech. It is available at Lumen Field, the home of the Seattle Seahawks.

In his blog Jenkins said Amazon first piloted Just Walk Out technology with RFID at Climate Pledge Arena, in Seattle, Washington, for a few games at the end of Seattle Kraken's ice hockey season earlier this year.

"Validated by positive feedback from the Kraken fans and arena officials, we have now launched the technology at Lumen Field, home of the NFL's Seattle Seahawks. During the 2023-24 NFL season, fans can grab their Seahawks gear at the new Seahawks Pro Shop Outlet located in the northwest corner of the stadium's field level," Jenkins wrote.

Amazon worked with Avery Dennison, a leader in RFID sensor and digital identification solutions for the retail industry.

Currently, there are more than 70 Amazon-owned stores, and more than 85 third-party retailers with Just Walk Out technology located across the U.S., U.K. and Australia.

In April Amazon announced that the Australian Football League is deploying Amazon's Just Walk Out technology at Marvel Stadium. It's the first deployment in the southern hemisphere.