AT&T to share customer experience insights at San Diego summit

July 30, 2013

In 2012, AT&T opened the doors to its first and only brand flagship store. This space is designed to showcase the best of the brand through interactive and hands-on customer experiences. And during an exclusive presentation at next month's 4th annual Retail Customer Experience Executive Summit, leaders from that store will provide behind-the-scenes insight into the concept, design and execution of this unique location.

"The AT&T Flagship Brand Store on Chicago's Magnificent Mile is a truly unique retail experience where customers can explore and learn about the technology that we offer," said Amanda Collins, AT&T Flagship Store manager and one of the presenters of the session. "We look forward to the Retail Customer Experience Executive Summit and discussing the many innovative aspects of our store and some of the strategies we're employing to deliver an exceptional retail experience to our customers."

In a review posted in May, Retail Design Blog said the AT&T Flagship Brand Store "is not simply a new store, but a reinvention of the shopping experience." You can take a look inside that experience in the video below.

The Retail Customer Experience Executive Summit takes place August 13-14 at the Hard Rock San Diego. In addition to the AT&T session, the Summit includes keynote addresses from the "father of customer experience" Lou Carbone, and training and culture guru Jim Knight, plus many other interactive educational panels and networking opportunities. Registration is now open.


Topics: CONNECT: The Mobile CX Summit, Customer Experience, Digital Merchandising, In-Store Media, Interactive / Touchscreen, Point-of-Purchase / POP, Store Design & Layout


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