News

Burberry's new London flagship combines fashion and technology

September 17, 2012

British fashion house Burberry unveiled it’s first digitally-integrated retail outlet at its newly launched London flagship store. The blend of craftsmanship and technology will provide shoppers an experience of both online and offline shopping, according to an announcement.

The retail space is integrated with on-screen technology and custom digital signage on all floors, with sales associates outfitted with iPads to assist customers. 

Burberry also installed RFID chips in special products, which launch audio-visual information on the item's design and catwalk look.

The store opening coincides with London’s ongoing Fashion Week, and features a range of men's, women's and children's apparel. 

Read more about technology in retail.