News

C-Store TV Network expands

October 12, 2008

DETROIT — Destination Media announced from the NACS Show that the much anticipated C-Store TV network expanded to additional locations in Los Angeles and launched its network in the San Diego and Phoenix markets.

Mirroring sister network Gas Station TV's expansion and rollout plan, C-Store TV will continue to aggressively install in locations already equipped with the Gas Station TV network across the top 30 DMAs.

With this continued growth, Destination Media says its reach will top 250 million viewers annually by the end of 2008. This continues the rapid penetration of Destination Media's networks in more than 20 major media markets including the top 13 DMAs. Gas Station TV network reaches more consumers in top DMAs than any other at-the-pump network.

The Gas Station TV/C-Store TV duo creates a complete media destination for consumers and marketers. Promotional ads on Gas Station TV direct customers into the convenience store where they receive reinforced messaging on C-Store TV. This enhanced combination has been shown to increase revenue at the valuable point-of-purchase for gas station owners as well as advertisers on the network.

Located in key, high traffic areas throughout individual stores such as at the check-out counter and above beverage coolers and coffee stations, C-Store TV programming runs on 32-37 inch LCD screens provided by Destination Media partner, LG Electronics.

In addition to the C-Store TV rollout and expansion, Gas Station TV is now also installed in the Phoenix market, expanding Gas Station TV's lead as the largest network in gas media across 21 U.S. DMAs.

C-Store TV is currently live in the New York, Los Angeles, Boston, Phoenix and San Diego markets. Gas Station TV will next launch in the Seattle market. In 2009, Gas Station TV will be in more than 30 major media markets.