News

Clothing retailer goes with Aptos platform to drive seamless customer experience

April 13, 2017

Brooklyn-based J.McLaughlin, an American clothing and accessories retailer, is using the Aptos Singular Commerce cloud platform to foster a better omnichannel strategy, boost customer engagement and boast a seamless customer experience.

The software platform and end-to-end suite of solutions allow retailers to integrate all aspects of the enterprise to support omnichannel operations and integrate data across channels for one complete view of customers.

The retailer's technology strategy, according to a press release, is part of an overall drive kicked off last summer by CEO Mary Ellen Coyne to spur growth, increase retail footprint and drive greater investment in marketing online and offline.

"Aptos' proven technologies and extensive expertise with integrated platforms will position J.McLaughlin for its next wave of omnichannel growth, enabling us to expand into new markets while continuing to support and stay relevant to our customers," Coyne said in a statement. "Leveraging Aptos' cloud delivery model will enable J.McLaughlin to operate in a nimble and efficient fashion while reducing complexity."