News

Consumer love for mobile apps on the rise

August 28, 2018

Consumers are downloading retailer mobile apps at double the pace and conducting more in-app purchases, according to a new Synchrony study.

The research reveals 67 percent of consumers have downloaded a retailer app to a mobile phone and are using four retail apps on average on their phone. More than half of the 67 percent downloaded an app due to a coupon or discount offer, noted the Synchrony 2018 Digital Study.

The online survey was conducted by Rothstein Tauber with a base of 1,255 respondents and is the eighth annual survey Synchrony has conducted on digital shopping trends.