June 6, 2017
A new Interactions survey on what shoppers want from retail technology reveals consumers are hungry for targeted notifications in the shopping experience and would love to have 3D printing available.
The study, "What Shoppers Want from Retail Technology," surveyed more than 1,000 adult shoppers. Of those polled, 84 percent expect retailers to successfully use tech features and functionality to boost the shopping experience and 62 percent are motivated to shop after an initial human greeting when entering a store.
"Consumers want both digital and human interfaces today. They desire the integration of technology into their shopping experience, but nothing can truly replace the accessibility of a traditional store associate," Bharat Rupani, president of Interactions, said in a press release on the study's findings. "The key for retailers is to balance human interaction with technology to streamline and compliment the consumer’s overall retail journey."
In addition, 95 percent of those polled are eager to buy products created through 3D printing and nearly 80 percent are inclined to spend more at a retailer that can help create custom products via 3D printing.
