Costco, Wawa gaining ground as gas fuel up locations

The top consumer choices when it comes to gassing up the vehicle at a wholesaler is Costco and Wawa when it comes to grocery stores, according to a Market Force Information study which polled 7,000 consumers.

While most vehicle owners still hit local gas station and convenience stores, wholesale clubs and grocers boasting pumps are gaining ground, according to a release on the study.

Wawa ranked highest with 68 percent when it comes to preferred gas stations and convenience stores, edging out QuikTrip, which took the top spot in the 2014 study. QuikTrip was second with a score of 62 percent and Sheetz was third with 59 percent, stated the release.

"We found that one in seven consumers was dissatisfied with their most recent experience at the pumps," said Cheryl Flink, chief strategy officer for Market Force Information. "With the plethora of options available to drivers, gas stations and convenience stores must both execute flawlessly on the basics like bright, appealing imaging and deliver in experience-related areas such as customer service and specialty foods."

When Market Force ranked the top wholesale clubs, grocers and big-box chains on the Customer Loyalty Index, three wholesale clubs led the pack — Costco ranked first, BJ’s Wholesale Club was second and Sam’s Club was third. Kroger and Walmart rounded out the top five.

Fueling-related mobile apps are also picking up steam among motorists, particularly those seeking low-priced gas. Ten percent of study participants said they have used a gas app, stated the release. When asked which features they have used within a gas app, gas price comparison came out on top at 78 percent, followed by finding a gas station and reporting gas prices.

Topics: Consumer Behavior, Marketing, Retail - Convenience Stores, Retail - General, Specialty Stores, Supermarkets & Grocery Stores

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