Customer engagement provider taps Amazon Alexa in feedback effort

Rant & Rave, a customer engagement company, is using Amazon's cloud-based Alexa to help clients access real-time customer feedback.

The company has developed an Alexa skill to enable customers to provide experience feedback quick and easy via their own words, according to a press release.

The Rant & Rave Sentiment Engine then analyzes feedback to create actionable insights available to the brand via an online dashboard or integration into a client's customer relationship management system.

"This is a new era for customer service and it's powered by immersive customer engagement; speed and convenience is everything for today's discerning consumer," Kenny Bain, CEO of Rant & Rave, said in a statement. "As a result, brands are looking for ways in which they can interact with their customers to find out how they feel in real-time, both positively and negatively, with a minimum amount of effort from the customer."

Topics: Consumer Behavior, CRM, Customer Experience, Internet of Things, Marketing, Mobile Retail, Omnichannel / Multichannel, Technology

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