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D3 unveils custom LED digital display for new GUESS flagship store

March 2, 2011

D3 LED LLC, a provider of specialized LED (light emitting diode) digital display applications, has created a custom LED digital display for the brand GUESS. The display was unveiled Feb. 17 at the opening of the brand's 13,000 square foot flagship store at 575 Fifth Avenue in New York City.

D3, headquartered in New York City and Rancho Cordova, Calif., was selected by GUESS in 2010 to design and manufacture the display for what is now the largest GUESS flagship store in the world. This display is the first installed on Fifth Avenue by D3, and the first created for the GUESS brand.

The innovative 6mm ST6 SMD LED display is located inside the GUESS store on the main level and will play behind-the-scenes footage from fashion shows and campaign shoots, in addition to being used for in-store events. The 143,360-pixel screen, encased in an aluminum frame, measures 9 feet 4 inches high by 6 feet 4 inches wide. The display is capable of delivering live and pre-recorded video, plus photos and animations.

"D3 is pleased to have been selected by GUESS to be part of the new flagship store on Fifth Avenue," said Jason Barak, managing partner, D3. "Our LED digital display serves as an integral part of the store's overall brand experience for consumers."

D3 has also created displays for Aeropostale, Disney Store, Forever 21 and Quiksilver. The company is responsible for designing and manufacturing more than 70 percent of all LED digital displays in New York's Times Square since 2005.