News

Digby launches Localpoint location-based marketing platform

January 15, 2012

Digby announced today the launch of Digby Localpoint, a mobile platform that enables location-based marketing, analytics and commerce for top brands.

Digby Localpoint enables brands to create geo-fences around their stores and other points of interest and embed those geo-fences into the brand's app. Digby then leverages its patent-pending technology to measure app engagement and events such as geo-fence entries/exits, store visits, UPC/QR Code scans and other key shopping-oriented events triggered through the app as the consumer visits the store and uses their smartphone to find and research products to enhance their in-store shopping experience.

The brand can then deliver rich, targeted messages in real-time for these various events directly to the branded app through a robust marketing campaign creation and management system. Consumers can then buy through the commerce functionality of the app or in the store.

Key components of the Digby Localpoint Platform include:

• Analytics – Localpoint Analytics deepens the understanding of mobile consumer behavior around and within specific locations. It provides web-style analytics on brand and consumer engagement within the store so brands can gain valuable insight into these in-store behaviors to serve their customers better in the future.
• Outreach – Localpoint Outreach enables brands to directly communicate through their app to drive loyal customers to specific locations with regional or local promotions. Brands can send unique "Deal of the Day" offers that are time and location sensitive where it is most logical for consumers to receive them – close to where they work, live and play.
• Venue – Localpoint Venue influences consumers with triggered promotional offers and messages on entry, exit and during their visit. Brand campaigns can be sent upon using the app when locating a store, checking in, scanning a UPC/QR code, searching for a product, rating a product and even watching a product video.