News

Digital Signage Expo tabs Intel's Avalos for keynote address

October 15, 2013

Digital Signage Expo, the trade show and educational conference dedicated to digital signage, interactive technology and digital out-of-home networks, announced today that it has scheduled Intel's José Avalos, retail and digital signage worldwide director, Embedded & Computing Division, to keynote at DSE 2014 at the Sands Expo & Convention Center, Las Vegas.

In his Wednesday, Feb. 12, address titled, "Digital Signage Futurecasting: Insights & Predictions," Avalos will talk about trends and challenges facing those operating in this space as well as take a pragmatic look at the industry today, DSE said. He'll also then project that picture five, 10 and 20 years ahead using insights developed in Intel's internal Digital Signage Futurecasting project — a process that combines social science, technical research, statistical data, global interviews and even a little science fiction to model a realistic, fact-based vision of where we are headed, and the technologies and capabilities we will need to be successful.

Avalos and his team have collaborated with leading brands on digital signage initiatives that DSE said are pointing the way to the industry's future — the Future of Retail with WPP, the Future of Play with the Lego Group, interactive in-store digital shopping with Adidas and intelligent dispensing with Kraft and Costa Coffee, to mention a few — and in his keynote Avalos will share his insights on what's been learned from those engagements.

Richard Lebovitz, editorial and education director of DSE producer ExpoNation LLC, said, "Attendees will appreciate that José Avalos is a highly respected digital signage veteran whose experience, anecdotal insights and long view of our industry's future will ensure a rich learning experience. Moreover, the futurecasting research he's in a position to share is unique to our industry and is sure to be thought-provoking and eye-opening."

Digital Signage Expo 2014, co-located with the Interactive Technology Expo and Digital Content Show, is scheduled for Feb. 11-13, 2014, with access to the Exhibit Hall Feb. 12 and 13 at the Sands Expo & Convention Center in Las Vegas. 

Learn more about digital signage trends.