Dunkin' Donuts taps Amazon's Alexa for new order option

Dunkin' Donuts is getting chummy with Alexa, announcing this week that its On-the-Go Mobile Ordering is available through Amazon's cloud-based voice service. Customers can place their orders on Alexa-enabled devices and go directly to the pick up area to retrieve them, according to a press release.

Customers can also link their DD Perks and Amazon accounts in the Alexa app, allowing all ordering and payments to take place in Dunkin's mobile platform, making it easier to re-order.

"Our integration with Amazon Alexa is our latest innovation to better serve members of our DD Perks program, which remains one of the fastest growing loyalty programs in the quick-service restaurant industry, with nearly 8 million members," Dunkin' Donuts U.S. Vice President of Digital and Loyalty Marketing Stephanie Meltzer-Paul said in the release. "As a brand, we are always looking for ways to fit seamlessly into our guests' daily routines and provide new levels of convenience and speed."

Topics: Assisted Selling, Internet of Things, Online Retailing, POS, Self-Checkout, Technology, Top 100 Retail

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