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Target issues apology on offensive costume: We got this wrong

Photo: Adriana - stock.adobe.com

August 25, 2026

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Target is apologizing for selling a costume deemed offensive that ignited strong social media backlash.

The costume was a circus clown costume called "Kids' Glows Under ‌Blacklight Circus Clown Halloween Costume," that appeared to reflect Blackface and 19th-century minstrel shows, according to a USA Today report.

"As a company, we know we got this wrong, and we are deeply sorry. The costume is offensive and should never have been part of our assortment. It is no longer available for sale. We know this is especially hurtful for our Black guests, team members and partners. Removing the costume is an important first step, and the company is looking closely at how this happened and what needs to change to ensure this won't happen again," Target stated in a press statement.