News

Ecommerce retailers are favorite for Mother’s Day consumers

Retailers selling online will be happy to hears this survey result.

April 22, 2016

Just under one third of Mother’s Day consumers purchase their holiday gifts online, according to a new survey released by the National Retail Foundation.

The survey, conducted by Prosper Insights and Analytics, reveals online consumers are expected to spend about $225.87 this year, a 38 percent increase compared to average Mother’s Day shopper but $30 less than what online shoppers spent in 2015.

Here are some other highlights from the NRF survey:

• Shoppers buying gifts online will spend an average of $47 on jewelry, $37 on a special outing such as brunch or dinner, $27 on consumer electronics and $25 on flowers, among other items.
• Three in 10 shoppers plan to buy some portion of their gifts online, essentially unchanged from 2013.
• Consumers will tap smartphones and tablets to research, shop and find coupons. Smartphone usage is on track to stay largely in step with last year, although consumers appear less inclined to use apps to compare prices. By contrast, online shoppers anticipate using their tablets less this year than last to research or buy product, compare prices or redeem coupons.