Electronic Arts opens a store for a single product

Talk about having limited SKUs — video game forum NeoGAF has spotted a pop-up store dedicated to a single product, Electronic Arts' Wii workout software "EA Sports Active."

According to the post, the store is located in downtown San Francisco, a few blocks away from an Apple Store.

Game industry blog Kotaku reports that a second of the mono-product stores has been spotted in Boston, and both are scheduled to stay open until Dec. 14.

(Photo courtesy Gary Whitta @ NeoGAF)