News

Euclid Analytics debuts retail Wi-Fi platform

July 20, 2016

Euclid Analytics has debuted its latest product, a Wi-Fi platform called Euclid Connect. Connect allows retailers to track consumer location, behavior, and purchase habits in order to market directly to the individual consumer.

The technology allows the 90 percent of shoppers, who prefer to buy in brick-and-mortar stores, to opt-in to Wi-Fi. Retailers can then engage customers, connect campaigns to visits, and in turn increase purchases.

"For online retailers, using data and personalization is standard operating procedure. With Euclid Connect, physical retailers will be able to supercharge their in-store engagement model and customers will benefit," said Brent Franson, CEO.