Experiential store environment leads to big sales boost

Display & Design Ideas: Caryn Lerner, president and chief executive of Toronto-based Holt Renfrew & Co. Ltd., recently attributed a sales increase of 45 percent since 2004 to providing an experiential store environment and "gorgeous fashions" that project the "story and vision of the fashion designers." Lerner said that the keys to success are: experiential, luxury, livliness and personal—with a big dose of entertainment and extravagance thrown in.

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