Family Dollar getting new brands, store redesign

In the quest to spark sales, which dipped 1.2 percent in the fiscal first quarter, parent company Dollar Tree is driving new strategies for Family Dollar.

One is the inclusion of new private brands, while another is a move to redesign stores, according to a Supermarket News report.

Dollar Tree CEO Bob Sasser told the news outlet "there is still a lot of work to be done" in regard to shoring up Family Dollar as a retailer, but that customer response has been positive.

"In the months ahead, we will be transitioning labels and several other pipelines, mainly in the consumables categories," Sasser told Supermarket News. "These private brands are being developed to provide national brand comparable quality and terrific values to support the 'Compare and Save' component of our 'Smart Way to Save' program."

The company expects to renovate over 200 stores this year and update store layouts.

Topics: Customer Experience, Department Stores, Furniture and Fixtures, Retail - General, Specialty Stores, Store Design & Layout

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